IMSA Announces Appointment of New President, Mandy Benoualid
[SAINT LOUIS, MO] – [04/02/2026] – The International Memorialization and Supplier Association (IMSA) is pleased to announce the appointment of Mandy Benoualid, of Keeper Memorials, as its new President.
Benoualid brings extensive leadership to the role, having recently served a multi-year term as IMSA Vice President. Her diverse background spans the memorialization, funeral, cremation, and cemetery supply sectors, providing her with a comprehensive understanding of the evolving needs of deathcare suppliers.
Since its founding in 1976, IMSA has remained dedicated to:
- Enhancing Supply Chains: Improving efficiency and reliability within the deathcare profession.
- Member Support: Providing suppliers with essential education, networking opportunities, and shared resources.
- Ethical Advocacy: Upholding high business standards and fair practices for the benefit of the industry and its customers.
The IMSA Board of Trustees warmly welcomes Benoualid to her new position. She joins a distinguished leadership team including:
- RJ Dewilde – Holland Funeral Supply (Past President)
- Jordan Yearsley – Ensure-A-Seal (Secretary and Treasurer)
- Joel Soelberg – Duncan Stuart Todd Ltd.
- Adi Eben-Ezra – Behar Mapping
- Kelly Manion – Homesteaders Life Company
- Dante Dugan – Coldspring USA
For more information about IMSA and membership opportunities, please visit www.imsa-online.org or contact hello@imsa-online.org.



