The Memorial Shift That Delivered $1M for Funeral Homes in 2025

In deathcare, innovation only matters if it serves families and also supports the long-term health of the organization. Parting Stone has built its reputation on both. By offering families a tactile, intimate way to remember their loved ones, the company has helped reframe what memorialization can look like after cremation. Now, Parting Stone is marking a new milestone: placing more than $1 million in added revenue directly into the pockets of its funeral home partners. 

This number reflects a deeper shift in how families are choosing to honor the dead — and how funeral homes can meet that moment without compromising trust or care. Since 2019, when Parting Stone first introduced the concept of solidified remains, nearly 2,000 funeral homes across all 50 states, Canada, and beyond have profited not only financially, but in other ways as well, from their partnership with the Santa Fe, New Mexico startup.

More meaningful than money

“I truly love our relationship with Parting Stone,” says Thomas Tierney, owner and operator of The Green Cremation aquamation service and John F. Tierney Funeral Home in Manchester, Connecticut. “It feels seamless — not just logistically, but philosophically — and that matters to me. When families see the stones, it stops being about products and starts being about meaning—and that moment is incredibly powerful.”

Tierney’s thoughts are echoed over and over Parting Stone’s biggest fans in the deathcare profession. Although Parting Stone’s generous revenue-sharing program is a great perk for any funeral home or crematory, for them, it’s more about how solidified remains make their families feel. 

“Parting Stone is not just another product that we offer to families,” says Pierce Dempsey, Chief Operating Officer of Leaf Cremation of Georgia and Ohio. “It has become a core part of our mission to make cremation simple and personal. Parting Stone makes cremated remains holdable, personal, touchable in a way that no other product or service in our profession does.”  

Connecting families with partners

Dempsey and Tierney are among more than 700 deathcare professionals who profited from Parting Stone sales in 2025 through the company’s business partner program, but plenty more may be missing out on the opportunity. 

Nearly a year ago, Parting Stone commemorated serving 10,000 families — a meaningful milestone that founder Justin Crowe celebrated by sharing some of the stories of these folks and their loved ones. 

“At Parting Stone, we have the profound privilege of helping families hold their loved ones again,” Crowe shared. “Each family’s journey is unique, yet all are bound by the universal desire to keep their loved ones close.”

Families who share stories like these have contributed to the steady growth and viral social success of Parting Stone. Although the company welcomes orders directly from families, it now offers a Partner Directory to connect families with funeral homes and cremation providers nationwide that offer solidified remains services. See what businesses are offering solidified remains in your community here.

To date, Parting Stone’s Partner Directory includes 1,877 partners in 1,259 cities in the U.S. and Canada. One of those partners is Wright & Ford Family Funeral Home and Cremation Services in Flemington, New Jersey. 

“I actually have never ‘sold’ Parting Stone to anyone…they all simply choose it because it resonates with their hearts,” says D.J. Wright, Owner & Executive Director at Wright & Ford. “With people being so mobile, Parting Stone makes sense. When I explain to folks the costs of traveling with Cremains to other countries, etc., the cost of Parting Stone pales in comparison. Additionally, the stones are more comfortable to be given to any generation without the fear of spilling them, etc.; it can truly help heal hearts and financially it just makes sense!”

Support before and after the sale

For deathcare professionals who would also like to help their cremation families continue their bonds with loved ones, Parting Stone offers a super-smooth path to partnership. A quick phone call or online request can kick off a mutually beneficial relationship that increases cases and revenue and sets providers apart from the competition. Parting Stone onboards and trains the entire funeral home team, provides tasteful, specifically-designed displays for the arrangement room, and offers ongoing support for everything from shipping to sales tips. 

“From our side, Parting Stone makes it incredibly easy to support that moment,” says Tierney. “The process is clear, thoughtful, and seamless for our team, which allows us to stay focused on the family instead of the mechanics. That combination — meaningful for families and easy for us to deliver well — is rare, and it’s incredibly powerful.”

Recently, Parting Stone expanded that support for partners and families with the addition of a robust blog that is overseen by the company’s new Grief Coach, Cathy Sanchez Babao, a grief educator, counselor, author, and columnist who has dedicated her career to helping individuals and families navigate loss. 

“The Parting Stone blog reminds us that grief does not need fixing,” says Babao, who has extensive education and training in psychology, grief, and loss. “It needs space, tenderness, and stories that gently say: you are not alone, and your love still matters. Its articles explore remembrance, ritual, and the quiet realities of loss, offering insight for funeral professionals who wish to serve with greater empathy, and comfort for those who are grieving and simply trying to find their footing. It’s a place to listen, to learn, and to feel held.”

Change the conversation

By the end of 2025, Parting Stone had added a few more thousand stories to that 10,000-family milestone the company celebrated in March. Today, more than 13,000 families have chosen the Parting Stone team to memorialize their loved ones, whether that individual’s cremated remains were a result of flame or water cremation. They’ve even experimented with the remains produced through the natural organic reduction, or terramation, process, a relatively new disposition method that reflects the changing landscape of deathcare offerings.

“Families are yearning for something new and unique in deathcare,” says Wright. “With cremation becoming the preferred form of disposition, many do not want some ‘old vase’ sitting on a shelf because eventually that collects dust and something will still need to be done with the urn.”

As cremation continues to trend upward, the question to families is simply, “Would you like to receive ashes or stones following the cremation?” And sometimes, deathcare professionals don’t even have to speak a word; the stones speak for themselves.

“What I see over and over is families coming in with no intention of choosing an urn or vessel at all because it doesn’t align with how they want to honor their loved one,” says Tierney. “And then they see the stones. The tone changes. The conversation changes. Suddenly we’re talking about connection, memory, and how they want to carry someone forward.” 

“[Parting Stone] reflects how we care for families and the kind of future we believe in for this profession.”

Ready to get your own share of this year’s Parting Stone partner profits? Book a simple, quick intro call with the Parting Stone team today.