Built to Last: How to Breathe New Life into Cemeteries – Free Webinar When Cemeteries Lean Into Cremation, Consumers Win

CANA Cemeteries Cremation Funeral Industry News Funeral Industry Press Releases September 6, 2023
CANA Cemetery Seminar

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Built to Last: How to Breathe New Life into Cemeteries – Free Webinar When Cemeteries Lean Into Cremation, Consumers Win

WHEELING, IL—Nearly 26% of U.S. households have human cremated remains in their homes according to the Cremation Association of North America’s 2022 Cremation Memorialization Research. That’s 21.9 million families with urns of their parents, grandparents and extended family members who have not been memorialized in any permanent way. How do we use today’s opportunity to breathe new life into our cemeteries?

On Tuesday, September 19, Foundation Partners Group Vice President of Sales Operations Cole Waybright will join Dan Cassin, account executive for Merendino Cemetery Care, to deliver a free webinar with strategies and tips to make your cemetery Built to Last: How to Breathe New Life into Cemeteries. These leaders will share ideas for programs that will help attendees open doors to new markets and revitalize their cemeteries.

“It all begins with education – educating our teams that cremation is not the end of the deathcare process, and educating consumers that today’s options for personalized, permanent memorialization are limited only by their imaginations,” explains Waybright. “Those who own cemeteries must invest the time and money required to create areas dedicated to cremation families, while finding ways to seamlessly integrate cremation memorials within our traditional cemetery landscapes.”

As the U.S. cremation rate continues to rise, cemetery managers across the country need to change the discussion around permanent memorialization to turn challenges into opportunities for growth and profitability. This webinar will share how 30% of Foundation Partners Group’s interments involve permanent placement of cremated remains – a percentage that has doubled over the last five years.

The Cremation Association of North America (CANA) hosts this webinar as part of the annual World United for Life event. For more than a decade, ALPAR has united tens of thousands of people and hundreds of funeral homes and cemeteries from more than 30 countries to celebrate life. Join the webinar to provide a lasting tribute to life and memorialization in your community.

Take time to thoughtfully plan what will set you up for success in the years to come by joining us on Tuesday, September 19, at 1p.m. CT. Register for this free webinar at goCANA.org/event/builttolast.
One hour of Academy of Professional Funeral Service Practice approved CE will be available for those who attend live.

About CANA

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,500 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.