Mentorship and Coaching at the CANA Convention

CANA Funeral Industry News Funeral Industry Press Releases July 18, 2023
CANA Mentoring Lisa Baue

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Mentorship and Coaching at the CANA Convention

WHEELING, IL— Who helped you become the funeral professional you are today? What did you learn from them? How can you pass your knowledge along?

Mentoring and coaching develop the confident leaders that positively impact your firm, your staff, and our profession. Lisa Baue takes the stage at the Cremation Association of North America’s 105th Annual Cremation Innovation Convention to explain Why Mentoring Matters. Explore the benefits of starting a mentorship program in your business! Head to Washington, D.C this August 9-11, 2023, to put your mentorship skills to the test and support the leaders in your business for growth.

When her father died unexpectedly, Lisa Baue’s mentors supported her transition to running her family’s funeral home. “I made many mistakes over the years as a business owner,” explains Lisa. “But with the early mentoring and the continued support those three women gave me over the years, I became a successful business owner and funeral director. I am a better person for knowing them and will be forever grateful for their mentorship.” As a funeral home, cremation, or cemetery owner or manager, how  well do you mentor the emerging leaders in your circle?

After more than 30 years of success as CEO/President of Baue Funeral Homes Crematory and Cemetery, Lisa founded her coaching and consulting business, Your Funeral Coach, in 2021. Now, she provides private mentoring for owners, managers and key leaders who are looking for trusted resources to grow and transition themselves, their teams, and their businesses. During CANA’s Convention, she’ll identify the seven essential components of mentoring to help you create a mentorship program in your firm. Sponsored by MorTrack, Lisa’s session will demonstrate how your business can benefit from mentorship and coaching—from owners to managers, supervisors, and front-line staff!

Staff retention and training is a key challenge for funeral service today, so it takes center stage at the CANA Convention. Other related sessions from experts include:

  • Tackling burnout and staffing shortages head on, Brent Patterson and Glenda Stansbury share strategies to engage your staff and help them grow as creative and enthusiastic professionals in Blocked, Burned Out, Blasé.
  • Eric Layer draws from national data collected over the last several years to respond to families’ preferences around disposition, memorialization, and more by Targeting with Data.
  • Regulate, Recruit, and React: A Quick Take on Current Issues brings together three presenters on three topics in bite-size format. Caressa Hughes presents a Regulatory Update; Jim Price discusses tools for Recruiting Veterans; and Scott Smith shares his tips on How Can I Pitch In? when disaster strikes your community.
  • In a special two-hour session,suicidologist Dr. Sara Murphy assists attendees in Responding to Suicide Death and Recognizing Suicide Risk—both for the families we serve and among members of the funeral profession.
  • Dan Cassin, Bryan Mueller and Cole Waybright help breathe new life into cemeteries to make sure they are Built to Last.

… and there’s more! Everyone is invited to earn their certification by registering for an in-person, pre-convention CANA Crematory Operations Certification Program™ (COCP™) taught by Tom Krowl of Cremation Systems and Wendy Wiener of WRW Legal. CANA has planned an afterparty to celebrate being together in D.C.! The Annual Membership Meeting and In Memoriam will give time to reflect on another year in funeral service. Plus, tickets are available to attend a wreath-laying ceremony at the Tomb of the Unknown Soldier and tour Arlington National Cemetery on Friday afternoon and enjoy America’s pastime in America’s capital when the Oakland Athletics meet the Washington Nationals on Friday night.

Would you like to discover how mentoring will positively impact your firm and your staff members? Join Lisa Baue and your colleagues from across the country to make a difference in the leaders of tomorrow! Get ready for a capital event and book yourself for August 9-11, 2023, at the Hyatt Regency Washington on Capitol Hill:

About CANA

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,500 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.