Batesville Leverages Product Innovation to Help Maximize Cremation Profitability and Improve Family Satisfaction

Batesville Funeral Industry News Funeral Industry Press Releases May 8, 2023
Batesville Logo

We believe that every funeral director should have the tools to succeed. With the help of our field-leading partners, we publish daily funeral industry news and provide free tools to help our readers advance their careers and grow their businesses. Our editorial focus on the future, covering impact-conscious funeral care, trends, tech, marketing, and exploring how today's funeral news affects your future.

Batesville Leverages Product Innovation to Help Maximize Cremation Profitability and Improve Family Satisfaction

Check out the new solutions at the 2023 ICCFA Convention & Exposition                 

BATESVILLE, Ind., May 8, 2023 – Batesville is putting innovation on display at the 2023 International Cemetery, Cremation and Funeral Association (ICCFA) Annual Convention and Exposition, May 16 – 19 in Kansas City, MO, with new products, technology offerings, merchandising tools, and other solutions designed to help funeral directors optimize their success. The company will highlight the design, engineering and material changes that  transformed traditional burial caskets into “dual disposition” products that give families more choices when selecting a cremation casket, while also significantly reducing the amount of metallic waste in the cremation process.

“Our commitment to innovation is deeply rooted in our mission of helping families honor the lives of those they love®, regardless of disposition,” said Jenn Parvin, senior vice president and chief marketing and technology officer at Batesville. “Cremation is preferred by the majority of today’s consumers, and we are excited to be able to provide solutions that are more appealing to families, more profitable for funeral homes and better for crematory operators.”

Batesville’s proprietary features and design innovations will be featured in a hands-on exhibit that includes the bed lift system, cremation-friendly liners and hardware, and a perforated Family Choices® personalization panel that is more cremation-friendly.

While cremation rates have accelerated, research shows there’s a still a large knowledge gap among consumers regarding the choices that are available to them. Batesville’s new Cremation Tributes Guide is a free tool that can help educate families as they go through the arrangement process and empower their choices.

The company will display recent additions to its casket and container line along with an assortment of urns and memorial keepsakes:

  • Dryden Brown Select Hardwood – A plank-top design, with a contemporary satin finish, rosetan crepe interior, and Family Choices® personalization
  • NewPointe® Hadley Cremation Container – An improved modern appearance with a stylish wood finish, stationary handles and a full 24” interior width

Technology Innovations  

Technology is a key enabler of success in today’s business world and an area where Batesville continues to lead with innovations that aid funeral directors in their daily operations, help families tell their loved one’s story in video tributes and personalized obituaries, and drive revenue through online floral and sympathy sales. Experts will be on hand to provide demos and show how you can benefit from these solutions.

Batesville Connect®: Built on a world-class technology platform, Batesville Connect makes it easier for funeral directors to access account information, order and track products, pay bills, and manage their business with Batesville. Explore the latest enhancements, including a new simplified checkout flow with three easy steps, advanced notification capabilities and our convenient order tracking and online bill payment features.

Funeral Home Websites: Our free website platform provides best-in-class features with exclusive offerings only available from Batesville. Improve your online presence with flexible content management, design customization, more than 600 obituary themes, video tributes, a library of online grief support, and revenue-generating e-commerce offerings, including sympathy trees, cards and our exclusive Floral Select™ program.

Management Software: Batesville’s funeral home and cemetery management software now offers a robust, self-service Business Analytics module that uses APIs to securely connect busy professionals to valuable data and provides the ability to customize visuals for their business, capture customer insights and trends and make fact-based decisions.

Educational Opportunities

A longstanding advocate for professional development, Batesville is sponsoring four educational sessions to help funeral professionals thrive in a dynamic environment.

  • “Look What I Inherited,” by Nina Perry, Park Lawn Corporation – Tuesday, May 16 at 2 p.m.
  • “Leveraging Social Channels and Strategies for Cemetery Pre-Con Sales,” by Tim Fish & Mike Harens, Ring Ring Marketing/Coldspring – Tuesday, May 16 at 3 p.m.
  • “Women in Leadership: Mental Health Awareness,” by Jennifer Olvera, Green Hills Memorial Park, Tiffany Gallarzo, The Mortuary of Green Hills & Néctar Ramirez, Forest Lawn Parks & Mortuaries – Thursday, May 18 at 1 p.m.
  • “Interactive Strategic Planning,” by Vincent Roberge, Johnson Consulting Group – Thursday, May 18 at 2 p.m.

Stop by and visit the Batesville team in Booth 425.


Batesville ( is a recognized leader in the death care industry in North America, offering a comprehensive portfolio of burial and cremation products, memorialization options and innovative technology solutions. For more than 125 years, Batesville has supported licensed funeral professionals in helping families honor the lives of those they love.® A history of manufacturing excellence, product innovation, superior customer service, and reliable delivery helped Batesville become – and remain – a market leader.