Embracing the DIY Consumer: Free Webinar with Lacy Robinson

CANA Funeral Industry News Funeral Industry Press Releases June 21, 2022
Lacy Robinson

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Embracing the DIY Consumer: Free Webinar with Lacy Robinson

WHEELING, IL—The do-it-yourself community has flourished in the years since the US economic crisis of 2008. DIY projects are directly tied to life changing events: a graduation, getting married, having a baby—and even the death of a family member. Unfortunately, this often means the funeral professional is left on the outside looking in—but it doesn’t have to be that way! Lacy Robinson and the Cremation Association of North America (CANA) offer a free webinar to teach you how to reposition your role and partner with DIY families on Wednesday, June 29, 2022 at 1pm CT.

Data shows that 50% of DIY consumers are female and 52% are between the ages of 24 and 44—a mix of Gen X and Millennials. These are the people you meet in the arrangement conference every day. They love to bring people together. They honor old family traditions even as they establish new ones. How can you add value to these DIY-ers’ life tribute events?

Lacy Robinson brings 16 years of customer service training experience as she shows you how to be an idea-generator and bring an extra level of service to these families. In this one-hour session, you will learn how to expand your credibility and speak the DIY language to better connect with hands-on individuals. Discover how to add new questions to the arrangement conference to open up the discussion about unique ideas and meaningful participation.

Empower your arrangements with new ideas, great resources, and the increased confidence you need to embrace the growing DIY culture. Join Lacy Robinson and CANA on Wednesday, June 29 at 1pm CT. Register for this free webinar, brought to you by Funeral Home Gifts here: https://us02web.zoom.us/webinar/register/8016552153140/WN_nZFXVA97SUiIVrN4T3R_AQ

About Lacy Robinson

Lacy brings 16 years of success in developing and facilitating customer service training programs to her funeral home clients. An experienced coach and speaker, Lacy has established several organizations—including Aurora Casket Company and the National Funeral Directors Association—as leading providers of training and development for funeral professionals.

Lacy is a licensed funeral director/embalmer, a certified funeral celebrant and certified member of the Academy of Professional Funeral Service Practice and previously served on the APFSP Board of Trustees. She currently serves as an instructor for Worsham College of Mortuary Science teaching Fundamentals of Customer Service and facilitates training programs for Johnson Consulting Group clients. She is a graduate of Georgetown College holding a bachelor’s degree in Communications. She is also a graduate of Mid-America College of Funeral Service.

About Funeral Home Gifts

Funeral Home Gifts is the premier supplier of heirloom quality woven Tribute Blankets to funeral homes throughout North America. They deliver beautifully designed, all American-made woven & printed blankets, urns, cap panels, pillows, curved & traditional portraits to funeral homes nationwide www.funeralhomegifts.com

About CANA

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,300 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.