Homesteaders Releases All-New Sixth Edition of Preneed Motivators

West Des Moines, Iowa — Homesteaders Life Company, a national leader in preneed funeral
funding, has announced the release of the sixth edition of Preneed Motivators. This publication
provides information about the demographics, behavior and experiences of people who arrange
and fund advance funeral plans.

“We’ve all heard the adage, ‘You can’t manage what you do not measure,’ a phrase that
resonates more and more as successful business decisions are increasingly reliant on data-driven
insights into consumers’ buying habits,” said Danielle Burmeister, Homesteaders Director Marketing Communications. “Our newest edition of Preneed Motivators helps funeral providers
make informed business decisions based on a detailed understanding of what motivates families
to prearrange and – more importantly – how funeral businesses can leverage that information to
serve more families.”

In addition to providing results from a biennial survey of policy owners who prearranged and
funded funerals with Homesteaders, this edition of Preneed Motivators includes meaningful
insights about how to act on the data to help funeral professionals strengthen how they market to
and communicate with preneed and at-need families.

“The research published in the latest Preneed Motivators report reinforces that advance funeral
planning continues to be highly valued by consumers,” said Homesteaders Director-Research &
Insights Pam Kleese. “Nearly all policy owners report that they are ‘completely’ or ‘very’
satisfied with their decision to prearrange, and 98% would at least consider recommending
prearranging.”

Preneed Motivators is now available as a free download at homesteaderslife.com/pre-needmotivators. Funeral professionals may request a printed copy of the publication by contacting
their Homesteaders account executive.

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader
providing products and services to help people design a better farewell. Visit
homesteaderslife.com to learn more.