Embracing the DIY Consumer with Lacy Robinson

Funeral Industry News January 25, 2022

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Embracing the DIY Consumer with Lacy Robinson

WHEELING, IL— When the U.S. economy cratered in 2008, it forced many of us to become more budget-conscious. As a result, people got resourceful and novel and creative ideas emerged, especially when it came to memorializing loved ones. In some cases, the funeral director was cut out of the equation entirely or left on the outside looking in. But it doesn’t have to be that way.

This February, Lacy Robinson will help you discover how you can partner with these DIY-minded family members. Attend the 2022 Cremation Symposium in Las Vegas, Nevada, hosted by the Cremation Association of North America (CANA) to learn how.

In the UK, they call it a “David Bowie-style” cremation, but direct cremation was a trend in the US long before that international icon requested there be no official service related to his cremation. Bowie’s tale and other similar well-publicized narratives lead many funeral professionals to see cremation as a threat. It’s time to hear the other side of the story.

Lacy Robinson will share practical tips you can bring to work right away, including questions that open up the discussion about unique ways to invite meaningful participation for grieving families. In her hour-long session, sponsored by Passages International, you can expect new ideas, great resources, and increased confidence as you prepare to embrace the growing DIY culture.

Lacy has more than 15 years of success in developing and facilitating customer service training programs as an experienced coach and speaker. Join her and CANA this February in Las Vegas and you’ll learn how to expand your credibility and speak the DIY language to better connect with hands-on individuals.

She joins the stage with presentations from other experts on sharing and listening with families:

  • Andrew Buck of Mighty Citizen presents the keynote on Storytelling for Funeral Service.
  • Angelique Simpson of Matthews Aurora will talk about Creating a Culture of Trust at your business.
  • Rolf Gutknecht, co-founder of LAads, will show you The Most Important Part of Cremation Marketing: The Message. A panel of practitioners sharing their results will follow.
  • Chris Cruger, CEO of The Foresight Companies, talks Business Ethics: How Ethical Behavior Plays a Vital Role in Funeral Service and Consumer Satisfaction.
  • and CANA’s own Barbara Kemmis and Jennifer Werthman help you with Retaining and Engaging Employees Through Story.
  • …plus, Lacy and other presenters will host Roundtable Conversations on their areas of expertise!

Do you embrace the DIY consumer? Learn how to reposition your role with Lacy Robinson! Join CANA for the 2022 Cremation Symposium February 9-11 at The LINQ Hotel + Experience in Las Vegas. Visit goCANA.org/CANAconnect to see what else we have planned for the event and register to join other cremation business owners and managers from across the country.

About CANA

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,300 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.