Funeral Industry News Funeral Industry Press Releases

Cremation Innovations Summit to be Held in Charlotte, North Carolina

November 19, 2018

We believe that every funeral director should have the tools to succeed. With the help of our field-leading partners, we publish daily funeral industry news and provide free tools to help our readers advance their careers and grow their businesses. Our editorial focus on the future, covering impact-conscious funeral care, trends, tech, marketing, and exploring how today's funeral news affects your future.

Cremation Innovations Summit to be Held in Charlotte, North Carolina

WALL, N.J. – Today, more people are getting cremated than buried, and “traditional” doesn’t mean anything when it comes to funeral service.

With that comes challenges – but also opportunities. At the Cremation Innovations Summit, May 3, at the Sheraton Charlotte Airport Hotel in Charlotte, North Carolina, you’ll discover how to recognize and respond to both. Learn how to:

  • Navigate the approval process to open a crematory.
  • Design a rock-solid cremation authorization form that protects your interests.
  • Boost family satisfaction and company revenue by offering celebrant services.
  • Serve more families by honoring their pets.
  • Craft powerful calls to action to collect email addresses and get phone calls.

“With cremation continuing its upward march, we wanted to bring together some of the profession’s top cremation innovators and consultants to share actionable steps to deliver more meaningful experiences to cremation families,” said Thomas A. Parmalee, summit coordinator. “Holding our event in Charlotte, North Carolina, is a bonus, as it’s easy to drive and fly into and allows our attendees to enjoy great entertainment, great food and meaningful fellowship.”

Speakers at the summit include:

  • Christine Toson Hentges, president of The Tribute Companies, who will focus on “Crematory Projects: From Concept to Reality.”
  • Chris Farmer, owner of The Farmer Firm, who will focus on “Avoiding and Responding to Lawsuits.”
  • Welton Hong, founder of Ring Ring Marketing, who will deliver a talk called “Turning Clicks into Dollars.”
  • Coleen Ellis, owner of Two Hearts Pet Loss Center, will focus on “Boosting Business with Pet Cremation.”
  • Matt Bailey, a celebrant trainer with InSight Institute who owns numerous funeral homes in Connecticut, will deliver a presentation he calls, “Celebrants and Cremation: Perfect Together.”

The Academy of Professional Funeral Service Practice has approved the summit for 5.5 hours of continuing education.

Guests can enjoy a special $154 per night room rate at the hotel, which includes a free shuttle to and from the airport.

The summit, which is sponsored by Implant Recycling and Ring Ring Marketing, costs just $495 when you register before March 15.

Visit to learn more or email for details. You can also call Parmalee at 732-746-0201.