Frontrunner Professional Funeral Industry News Funeral Industry Press Releases

FrontRunner to Unveil New LeadGen Program at NFDA Convention in Salt Lake City

September 11, 2018

We believe that every funeral director should have the tools to succeed. With the help of our field-leading partners, we publish daily funeral industry news and provide free tools to help our readers advance their careers and grow their businesses. Our editorial focus on the future, covering impact-conscious funeral care, trends, tech, marketing, and exploring how today's funeral news affects your future.

FrontRunner to Unveil New LeadGen Program at NFDA Convention in Salt Lake City

FrontRunner will release a powerful new program designed to change the way families find funeral homes online across North America. LeadGen™ will be unveiled at the upcoming National Funeral Director’s Association Convention & Expo in Salt Lake City on October 15, 2018.

The LeadGen program is a first for the funeral market and the most comprehensive offering by FrontRunner to date. It is a program that is available to all funeral homes and preneed carriers, regardless of what website vendor they use today.

“We’ve been providing website solutions to thousands of funeral homes world-wide for years. We know that funeral directors think about how to help families, not necessarily how to be front and center online where families are looking for answers today” says Ashley Montroy, Chief Marketing Officer of FrontRunner Professional. “Firms may not know or be able to afford to capture the attention of families online today, but with LeadGen we can change that. Using our expertise, we’ll put more families in contact with firms just by being in the right place at the right time.”

LeadGen is a comprehensive suite of direct-to-consumer websites designed to educate the public, heighten awareness, drive higher search engine results and promote funeral homes using the program. The program allows funeral homes to aggressively leverage the opportunities that come with the internet by using multiple websites rather than trying to remain competitive with a single funeral home website solution. It’s affordable and there is virtually nothing the funeral home needs to do other than enjoy the leads that will help them increase their business.

At the heart of LeadGenTM is the new FuneralQuote engine that the National Obituary Registry designed to intervene in obituary posting schemes and redirect traffic back to funeral service professionals. FuneralQuoteTM will now also help funeral homes take control against online companies that try to capture a preened lead online and sell them to the highest bidder. LeadGenprotects the funeral home’s reputation by providing a consistent, positive message that supports consumers right to choice and helps provide the answers they are looking for online.

For pre-need carriers who manage funeral homes preneed programs, LeadGen allows you to enhance your efforts by embracing digital marketing at a fraction of the cost of both traditional and seminar marketing that you may be used to. A limited number of Exclusive Marketing Programs will be available for preneed carriers, as well as funeral homes, to help them become the pinnacle provider.

Although LeadGen works for any funeral home, firms using FrontRunner’s integrated Pulse Business Systems enjoy the added benefit of all preneed leads automatically writing to their system, without having to enter the same information twice.  

“To take LeadGen to an even higher level, FrontRunner will launch a complete social media and search engine strategy to work in tandem with the program, adds Montroy. “We have years of experience using these platforms to dramatically grow our client’s businesses, sometimes by more than 700%. We’re excited to use this experience to change how families find funeral homes online and how pre-need carriers market on behalf of funeral homes.” says Ashley Montroy, Chief Marketing Director of FrontRunner Professional.

FrontRunner is the leading technology and marketing solutions provider for funeral professionals. Their unique integrated approach keeps all firm’s needs in one solution, resulting in unmatched efficiency and growth. For more information, contact FrontRunner at 1-866-748-3625 or learn more at