Passare launches new AI Assistant within its platform

ABILENE, TX – July 31, 2025 – Passare is excited to announce the release of its new AI Assistant, a groundbreaking feature built right into the platform, designed to recommend customized service options based on existing case details. The tool was trained and developed using Dr. Alan Wolfelt’s principles
on grieving to ensure every suggestion is healing and meaningful.

“When a funeral director needs creative ideas for a service, they might use a tool like ChatGPT or Copilot, which means they’re unintentionally sharing private case information,” said Josh McQueen, Vice President of Marketing & Product at Passare. “Beyond the security risks, the suggestions from these tools don’t always promote the value of a personalized funeral. AI Assistant actually encourages healing tributes.”

AI Assistant works by instantly sharing tailored recommendations based on case details, allowing funeral directors to help the family plan a unique service. Users can also choose from one of the provided prompts to start a conversation with the AI Assistant and save responses to their notes.

“Ultimately, our goal with AI Assistant is to help funeral directors save time during the planning phase, especially during a creative block,” McQueen added. “But we also want to encourage more families to personalize services in ways that truly honor their loved ones. We believe AI Assistant will help funeral directors accomplish that goal.”

Read this article to learn more about AI assistant. To see more of what Passare has to offer, book a demo.

ABOUT PASSARE:
Passare is award-winning, SOC 2 compliant funeral home software with tools to help you manage your business and connect with families online. With access to cases 24/7, you can get more done. Plus, save time with dozens of integrations, get unprecedented visibility into your business with outstanding reporting, and enjoy the support you need to succeed every step of the way. Ready to see all that Passare has to offer? Get a demo at www.passare.com/request-a-demo.