Funeralocity Names LA Ads As It’s Marketing Agency
New York – Funeralocity, Inc. has selected LA ads as its marketing agency to promote its online service connecting consumers to local funeral homes. The agency is responsible for leading the marketing program, which include print and online advertising, videos, public relations, social media and trade shows.
“We’re very excited by the outside-the-box thinking and the work LA ads has done for others, and in particular, they understand funeral marketing intimately,” said Funeralocity CEO, Ed Michael Reggie. “It’s very challenging presenting our value proposition to a profession that typically embraces traditional ways of doing things. But to be sure, change is ahead, and who better to call upon than an agency that brands themselves ‘Agents of Change’?”
With the help of LA ads, Funeralocity has already launched a new landing page (www.Funeralocity.com/FH) for funeral homes to learn more about the emerging comparison-shopping marketplace and to sign up for its “Excellence Provider” program. In October, Funeralocity will roll out an all-new trade show booth at the NFDA Convention in Salt Lake City. Social media will be in partnership with Disrupt Media.
“We couldn’t be more honored than to work with the visionary minds behind Funeralocity,” commented Dan Katz, president of LA ads. “Ed Michael and his team spent over three years working with the top minds in the funeral profession and finessing their program before launching the site. As Dan Isard likes to say, ‘They’re the real deal!’ Which makes our job easy…and fun.”
The agency says the new business-to-business marketing program will focus on educating funeral providers on the need to step up and be a player in the new marketplace already accustomed to sites such as Yelp, Zillow, Expedia and Carvana.
“The number of ‘undecided’ families is rapidly growing, according to research,” said Mr. Reggie. “Because of their mobility and longer lifespans, families have far less frequent contact with local funeral homes and so they’re shopping for funeral services in ways their parents didn’t have to.”
Funeralocity was launched in 2017 as the solution for funeral homes trying to increase business in the new age of online comparison shopping. Its board of advisors includes some of the top names in the funeral profession, including Dan Isard, president of Foresight Companies in Phoenix, AZ; Doug Gober, founder of Gober Strategic Capital in Kenner, Louisiana; Ernie Heffner, president of Best Life Tributes Funeral & Cremation Care in York, Pennsylvania; Mark Krause, president of Krause Funeral Home in Milwaukee; Michael S. Schoedinger, president of Schoedinger Funeral & Cremation Services in Columbus, Ohio; Douglas Wagemann, president of Cochrane and Wagemann in Roseville, California; and Jeffrey S. Wages, president of Wages & Sons Funeral Homes and Crematories in Lawrenceville, Georgia.
About LA ads
Originally founded in 1991, LA ads, located in Northridge, CA, provides full-service advertising, media, public relations, and online marketing. Since 1994, it has been serving the funeral industry, both business-to-consumer and business-to-business, in all media. The company is well known for its unique “Dare to be Different” approach to funeral advertising. Past and current clients include Rose Hills Memorial Park and Mortuary (Whittier), NGL, Sich Caskets, Dodge, Passages International, Arbor Memorial Services, Forest Lawn Memorial Parks & Mortuaries, various diocesan Catholic Cemeteries, Greenlawn Funeral Homes and Cemeteries (Bakersfield), Indiana Memorial Group, Airway to Heaven (Van Nuys), Trust 100 and NorthStar Memorial Group.