Contributors Funeral Industry News Ryan Thogmartin

3 Months into Production: What is the Current State of Genesis Casket Company?

April 19, 2012

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.


3 Months into Production: What is the Current State of Genesis Casket Company?

I got the opportunity yesterday to do a video interview with the President/CEO and Vice-President of Genesis Casket Company about where they currently are in their production schedule, and the current state of the company. I talked with them about the recent lay-offs and position terminations, market share, current an future distribution plans, truck load pricing, and where the company is headed in the near future. Also hear how one major casket company is offering 50% discounts in an attempt to gain back customers lost to Genesis Casket.