Empowering Consumers at Every Stage of the Journey

Funeral Industry News Funeral Industry Press Releases NFDA April 11, 2018

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Brookfield, Wis. – The National Funeral Directors Association (NFDA), the world’s leading and largest funeral service association, has launched, a guide to honoring a life well-lived, from planning a tribute to mourning a loved one. is NFDA’s first stand-alone consumer website. It features information about what to do at the time of death, how to plan or preplan a funeral, how to find an NFDA funeral home and what to expect during the grieving process.

“One of the things our members have asked of NFDA is to educate consumers about the value of commemorating a life and does just that,” said NFDA President Ken Cahall. “We want everyone who visits to find helpful, practical information that will help them take the next step, whether that be meeting with a funeral director, talking with a loved one about their wishes, finding resources to help them cope with their grief or knowing what to expect when attending a funeral.”

The content of covers many topics, including service options, details about burial and cremation, and prefunding options; however, if visitors don’t find exactly what they’re looking for, they can fill out a short form and NFDA will get them the information they need or refer them to their nearest NFDA-member funeral home for assistance.

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The clean look of the site and simple navigation make it easy for consumers to quickly find the information and resources they need, whether they are planning in advance or at time of need or are mourning the death of a loved one or supporting a friend who is grieving.

“The Remembering a Life initiative is about helping consumers focus on what is important with regard to funerals, preplanning, grief and memorialization,” said Christine Pepper, CEO of NFDA. “The initiative is multi-faceted, bringing funeral education to consumers through not only the new website, but also printed materials, social media, public service announcements and a comprehensive public relations strategy.”

Remembering a Life focuses on educating and empowering consumers to make informed decisions about funerals and memorialization. However, no one knows how to better help families than an NFDA-member funeral director, so the initiative will also educate the public about the important role of the funeral director and establish NFDA-member funeral homes as the local experts.

“For 136 years, NFDA has been ‘the’ resource for funeral directors who want to excel in serving families,” said Cahall. “Now, through Remembering a Life, NFDA strives to establish itself as the national resource for consumers. I encourage my fellow NFDA members to share with their community – adding a link to your funeral home’s website is a quick and easy way to offer information about the many ways families can meaningfully pay tribute to a life well-lived.”

About NFDA

NFDA is the world’s leading and largest funeral service association, serving more than 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit