What is Dignified and Who is the Judge?

That’s not dignified! This is something that is said far to often in this profession. I hear it everyday. ‘We can’t do that kind of content, it’s to edgy, our customer doesn’t respond to that, it’s not dignified.’

This is a video I recorded as a response to the funeral directors that say ‘that’s not dignified’. I share the importance of why you should step back, breathe and analyze what type of marketing your audience actually engages with it. The market gets to decide.