Funeral Industry News Funeral Industry Press Releases Launches To Help Busy Funeral Homes Keep Up With Aftercare

January 4, 2017

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Directors Advantage, a funeral technology and marketing company, announces the launch of™, a subsidiary wholly dedicated to helping busy funeral homes stay in touch with their families following a loss. was created to assist funeral directors who find it difficult to keep up with aftercare while meeting at-need families and running the funeral home.  Despite truly wanting to provide some kind of follow up, most funeral directors admit they can’t get it done. currently offers the popular Aftercare Card Program which is fully automated and sends four cards plus a follow up survey during the first year following a loss.   The program includes a sympathy card as well as cards on the birthday of their loved one, during the holidays, and on the first anniversary of the loss.  The funeral director can enroll a family in less than a minute and everything is taken care of from that point.

Ellery Bowker, CEO of Directors Advantage and founder of, stated “The real benefit is funeral directors are able to focus on their at-need families and still show previous families they care and are there for them.  That’s important as competition is increasing.”  He also stressed that “Funeral homes not providing aftercare consistently are missing a great opportunity to strengthen relationships and drive preneed sales.  Preneed and aftercare are the bookends of funeral service and yet only one gets any attention. is changing all that.”

In addition to their popular card program, will be offering other aftercare support options to funeral homes in the coming months.

More information is available through the company website, is a subsidiary of Directors Advantage, Inc.  Headquartered in Clinton, North Carolina, the parent company has provided technology and personalization services to the funeral industry nationwide for over ten years.