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Batesville Announces Topics for Upcoming Education Week: February 23 – 25

February 2, 2016

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Batesville Announces Topics for Upcoming Education Week: February 23 – 25

BATESVILLE, IN., Feb. 2, 2016 – Batesville has announced a new series of free educational webinars, “Finding Easier Ways” which will be offered during the company’s quarterly Education Week, February 23 – 25, 2016. Launched in 2014, Education Week has become a popular forum for busy funeral professionals looking to enhance their knowledge about new solutions and key industry and consumer topics without leaving their office. To date, more than 2,000 people have signed up for different events.


The 2016 lineup starts with a week focused on helping funeral professionals guide families through the often-challenging selection process. Three different sessions cover simple, effective ways to improve the selection experience in both digital and physical environments.

Attendees will hear fresh ideas that can help solve some of the everyday challenges and simplify interactions with families. Each session includes a dynamic 30-minute presentation by an expert, followed by an open question-and-answer session.

A complete schedule of webinars is below.  To register for any or all of these webinars, go to


How to Connect with Families Using Meaningful Selections

Presented by Sean Townsley, Customer Value Manager, Batesville

Tuesday, Feb. 23, 1–2 p.m. (EST)

Product selection doesn’t have to be a chore for your preneed and at-need staff, whether you are in the office or in a family’s living room. Batesville’s new digital merchandising system will streamline the selection process and simplify decision-making. This free digital application will strengthen your ability to guide consumers through the selection process and gather insights along the way that will result in a more effective consultation. Learn what you can accomplish with this unique digital tool from one of its architects. A quick refresher will get you up to speed if you missed Part 1!


How to Easily Guide Families through Casket Selection

Presented by Jancy Motz, Marketing Manager, Batesville

Wednesday, February 24, 1–2 p.m. (EST)

Looking to improve business results without making a big financial investment? Learn why thousands of consumers have responded positively to the Simple Benefits merchandising system, and how it has improved the types of products they purchased. We’ll show how to simplify the casket selection process using the right combination of product displays, educational materials and signage. This session will explore consumer preferences about



casket personalization and uncover opportunities to improve family satisfaction and profitability.


How to Simplify the Cremation Arrangement and Selection Experience

Presented by Mary Ziegler, Cremation Merchandising, Batesville

Thursday, Feb. 25, 1–2 p.m. (EST)

With cremation at an all-time high, this session, conducted by one of our top cremation experts, is a must. Mary will revisit the fundamentals of the cremation arrangement conference and introduce new visual decision guides, tools and display techniques to improve the family’s experience and enhance results with consumers and your funeral home staff. Gain helpful tips and learn best practices from firms that have successfully used this approach with more than 4,000 families. You’ll leave the session better prepared to bridge the cremation gap and create new opportunities by following a simple, streamlined process.




Batesville (, a wholly owned subsidiary of Hillenbrand, Inc. (NYSE:HI), is the leader in the North American death care industry, offering a comprehensive portfolio of Burial Solutions, Cremation Options, Memorial Solutions and Technology Solutions. For more than 125 years, Batesville has been dedicated to helping families honor the lives of those they love.® Batesville’s innovation has changed the face of funeral service, from advancements in manufacturing and quality to patented features and memorialization offerings, technology and web-based solutions, and profit-enhancing merchandising systems. Our history of manufacturing excellence, product innovation, superior customer service and reliable delivery have helped Batesville be recognized by funeral professionals as #1 in product quality, service and innovation – 2 years in a row.


Teresa M. Gyulafia

Director – Brand & Marketing Communications

[email protected]

Phone: 812.931.5084

©2016 Batesville Services, Inc.