Funeral Industry News Social Media

This is The Most Viral Funeral Home Post of All Time

August 25, 2015

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

This is The Most Viral Funeral Home Post of All Time

One of the primary purposes in maintaining a Facebook page for your funeral home or business is to get exposure…to get your name in front of as many people as possible. That certainly happened this summer for Hillis, Combs & Nestor Funeral Home in Zanesville, Ohio! Hillis has been a FUNERAL Social client of DISRUPT Media for several years, and during that time we have helped them to gain a substantial fan base, even though Zanesville is a town of only 25,000 people.

But no one expected this particular post, created by the content writing and management team at DISRUPT, would garner Hillis quite THIS much exposure. See below. The simple but elegant image of a beautiful carnation encouraging viewers to share the carnation in the memory of parents who have passed went truly viral! After just over one month, this image has reached 18.3 million people. The power behind the viral spread of this tribute image is in the number of times it has been shared…over 713,000 times. To our knowledge, no other single funeral related image has ever been shared this many times.


Generating massive exposure for our clients is what we strive to do every day at DISRUPT Media. We are dedicated to helping our funeral service clients aggressively pursue an active presence in Facebook and other social media channels. We can craft a Facebook strategy tailored to your business using our exclusive four part FUNERAL Social Design Process. Our process is what enables DISRUPT Media to claim that we are the funeral profession’s only full-service social media management firm.  Go to to find out more about the services we offer, or reply to this email to schedule a online demonstration of our process, packages and pricing.