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Forethought unveils interactive tool to help funeral homes analyze sales and increase productivity

April 13, 2015

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Forethought unveils interactive tool to help funeral homes analyze sales and increase productivity

Forethought InSightSM provides funeral homes access to visual data in real time

Batesville, IN — Forethought Life Insurance Company (Forethought), a subsidiary of Global Atlantic Financial Group Limited, is helping funeral homes reimagine the preneed space once again with the launch of a new business analytics tool called Forethought InSight.SM


Forethought, a corporate sponsor of the 2015 International Cemetery, Cremation and Funeral Association’s (ICCFA) Annual Conference & Exposition, launched InSight at this year’s event in San Antonio, Texas. As the only international trade association representing all segments of the cemetery, funeral service, cremation and memorialization profession, ICCFA offers a unique setting in which to debut this transformative sales tool to a wide variety of funeral professionals.


“Forethought InSight provides funeral homes with an intuitive technology that helps them better manage their sales processes and more efficiently deploy their resources,” said David Mullen, President of Forethought Preneed. “We are look forward to helping funeral homes further leverage our partnership by providing them with this new and unique reporting system.”


InSight improves upon existing reporting mechanisms by providing sales agents instant access to a visual representation of their books of business. This innovative system lets agents, managers and Forethought representatives align their sales conversations and collaborate in real time to facilitate decision-making and increase sales. Users can view and filter data in useful new ways, monitor sales trends, and easily track sales performance in different locations.


About Forethought
Forethought Life Insurance Company provides a full suite of annuities and a leading preneed life insurance platform to help solve the pre-retirement, retirement and end-of-life challenges facing Americans today. A targeted strategy delivers multifaceted product lines to customers through key distribution relationships across the country. Experienced leadership and financial discipline underlie strong growth and success in the marketplace.


Forethought is a subsidiary of Global Atlantic Financial Group Limited, a financial services company focused on the annuity, life insurance and reinsurance markets with $40 billion in assets and nine offices.