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NFDA Launches Expanded Family Satisfaction Survey Program

September 7, 2014

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NFDA Launches Expanded Family Satisfaction Survey Program

Brookfield, Wis. – The National Funeral Directors Association (NFDA) has redesigned its NFDA Family Satisfaction Survey, giving members a dynamic, comprehensive tool that will provide owners and managers with the critical data on customer service they need to improve their business’ and employees’ performance.


NFDA’s most recent national consumer survey indicated that 88 percent of Americans are willing to provide feedback to the funeral homes that have served their families; and 74 percent of those willing to provide feedback would prefer to do so via an online survey.


The online NFDA Family Satisfaction Survey is easier to use and now includes unlimited surveys with a detailed report package.


After obtaining an email address from a member of a family – and permission to send a survey – funeral home staff will use the online system to send a customized survey invitation. Completed surveys are automatically uploaded to the funeral home’s secure online account; data is tracked, analyzed, and stored indefinitely by NFDA.

Subscriptions to the online survey system include a report package that provides:

  • Individual survey results emailed to designated staff on a monthly basis.
  • Quarterly reports summarizing all survey responses emailed to designated staff.
  • An annual summary comparing a funeral home’s data with regional and national results from other NFDA-member firms that use the Family Satisfaction Survey system.


New subscribers can take advantage of a special introductory subscription price of $129 per year (members should use coupon code14FSSINTRO to receive the introductory price); a subscription will cost $169 per year thereafter. Additional locations can be included for $50 per year, per location.


The NFDA Family Satisfaction Survey is also available in a paper-based format. Each survey set includes a comprehensive survey form, customized with the funeral home’s name and up to two additional lines of copy, and a postage-paid return envelope addressed to NFDA. Completed surveys will be mailed to a designated staff person on a monthly basis.


Firms opting to use the paper-based Family Satisfaction Survey can also purchase an optional two-year statistical analysis package that summarizes their firm’s survey responses over a six-month period and compares them with regional and national NFDA member survey results.


Each paper-based survey set is $2.50, which includes a customized survey, postage-paid return envelope and return of completed survey on a monthly basis. The optional two-year statistical analysis is $39.95.


For more information about the new NFDA Family Satisfaction Survey, visit or call 800-228-6332.


NFDA is the world’s leading and largest funeral service association, serving 19,700 individual members who represent more than 10,000 funeral homes in the United States and 39 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit