Connecting Directors

Eyes On The Road PSA is Going Viral

Community Outreach Funeral Industry News June 10, 2014

We believe that every funeral director should have the tools to succeed. With the help of our field-leading partners, we publish daily funeral industry news and provide free tools to help our readers advance their careers and grow their businesses. Our editorial focus on the future, covering impact-conscious funeral care, trends, tech, marketing, and exploring how today's funeral news affects your future.

Volkswagen decided to try a new method to get drivers’ attention about the dangers of texting behind the wheel, putting them in the middle of an interactive PSA.

They worked with a movie theater in Hong Kong, surprising movie-goers with a first hand look at how fast a crash can happen.

Instead of movie previews, the first thing the audience saw was the view behind the wheel as a car went down a road. Then, using location-based technology, they sent a text message to every cellphone in the theater. Within seconds of the audience members looking away from the screen to pull out their phones, the car crashed, startling the entire theater.