What DeathCare Can Learn From The Way Women Dress…An Epiphany

Funeral Industry News October 15, 2013
Alan Creedy

In addition to the weekly Creedy Commentary, I frequently contribute to industry trade journals and speak at trade conventions. Among my affiliations outside the DeathCare industry are The Center For Creative Leadership, The Performance Institute and Human Synergistics. I believe in giving back and so was recently honored to serve as Chairman of the Funeral Service Foundation.


What DeathCare Can Learn From The Way Women Dress…An Epiphany

Article from Alan Creedy, Creedy Commentary 

Insights come from the strangest places. This time from why women dress the way they do.

My wife has bad feet. Most women do. Why? Because women’s shoes are not designed for practicality. They are intended only to create an impression. Comfort and productivity, as purpose, are lost in favor of competing with others.

When my children were in high school their youth pastor did something very bold, even risky. Frustrated with the immodest behavior of the girls and the consequent disruption it created with the boys and other girls he held an open meeting. Somehow he got the kids to talk about the impression provocative dress and behavior created in the boys. Everyone was surprised to learn that the girls had absolutely no idea the impact their provocative attire and behavior was having on the boys. More to the point they were horrified by the opinion of them the boys formed as a result.

I couldn’t help but be curious about how the girls could have missed something so obvious to even a casual observer. At the time, I had a friend who was a retired psychiatrist. I shared this with him and his response was even more surprising. “What you don’t understand,” he said, “is that women don’t dress for men. They dress for other women. It’s about competition not attraction.” Again, I had to check this out and, sure enough, every woman I spoke with, including my wife, acknowledged this truth. WOW!

What has this to do with DeathCare?

Read the rest of this article on Alan’s site…..