FrontRunner Professional Announces Their Exclusive Strategic Partnership With

Funeral Industry News Social Media May 22, 2013
Ryan Thogmartin

Ryan Thogmartin is the Founder and CEO of DISRUPT Media, a Funeral Home Marketing Company specializing in social media. Ryan is also a deathcare entrepreneur who has launched;, and Funeral Nation TV.

FrontRunner Professional Announces Their Exclusive Strategic Partnership With

FrontRunner Professional announced today its strategic partnership with the Internet’s only website devoted exclusively to helping bring consumers and forward thinking funeral professionals together.

This new partnership available exclusively to FrontRunner clients will have all FrontRunner clients participating in the preferred, searchable funeral home directory including contact information and live links to all FrontRunner funeral home client websites on

With over 1,500 stories designed to familiarize visitors with their end-of-life planning options, is the largest, most comprehensive funeral resource site on the Internet and presents the topic of funeral planning to consumers in a user-friendly platform while encouraging consumers to contact funeral professionals in their area to discuss their funeral planning needs and wishes.

In addition to inclusion in the directory, FrontRunner clients may also participate in’s industry-first content sharing and advertising programs which can help drive traffic back to the funeral home’s’ websites, helping position FrontRunner clients as the preferred funeral educational resource in their respective markets.

This innovative content sharing program allows funeral homes to share’s original content and articles on their website with a software plug-in feature from FrontRunner that automatically posts content on funeral home websites. Funeral home clients can even use content in a variety of social media platforms including Facebook and Twitter to help them reach out to today’s consumers who are increasingly using the Internet and social media for all of their planning and research. The content sharing programs are available in three different programs that offer frequency and pricing that can fit any marketing program.

Built on a geo-local advertising platform, provides funeral home professionals with an unprecedented opportunity to target market and advertise to a whole new generation of pre-planning clients in their own area through localized IP address matching. Funeral homes are encouraged to advertise their willingness to accommodate personalized life celebration requests, which are becoming increasingly more popular with today’s generation of funeral clients.

“FrontRunner Professional is a leading innovator when it comes to providing technology solutions to funeral service. Their vast and growing network of funeral providers made this strategic partnership a natural choice for both of us to help the profession we care so much about” says Colin Firth, president of

“Colin and his team at are awesome and have a very strong grasp of how to help our industry reach out to today’s consumers who are increasinly using the Internet for all of their planning and research. The team are true supporters of funeral service. This partnership will forge one more strategic piece to FrontRunner’s “Matrix”, designed to use public facing websites to drive more families to our clients’ firms. This directive will take the FrontRunner solutions, once again to a level that is unprecedented in the profession. We invite every funeral home to contact us and learn more about how their firms can be part of this exciting new program”, says Kevin Montroy, CEO and Founder of FrontRunner Professional.

FrontRunner Professional is the leading technology provider for the funeral profession offering integrated solutions including the most advanced websites, DVD solutions, memorial tribute pages, fully integrated management solutions, and so much more. FrontRunner solutions are designed to meet any funeral homes’ needs regardless of size or budget and provide firms with the advanced tools they need to effectively and affordably compete in today’s changing market.

For more information on FrontRunner Professional and contact FrontRunner at 1-866-748-3625 or online at or email Colin Firth at