Funeral Industry News

Tech-Tock Goes The Clock…ICCFA Featuring Technology Speakers

March 15, 2013

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Tech-Tock Goes The Clock…ICCFA Featuring Technology Speakers

Sign up now to learn how to wrangle the Web and ramp up revenue

This year’s ICCFA Annual Convention features a few of the most accomplished technology consultants in the industry today.

Nearly all shopping begins with Web research nowadays. Learn how to make a great first impression, attract Web-shoppers, craft a successful social media strategy, and implement several online marketing techniques that YOU can do for minimal or no cost. Technology sessions include:

Capturing Price Shoppers and Leads on the Web

Tired of everyone telling you to tweet, Facebook, blog, stay on Linked In and You Tube it? What is the real value of social media and websites for cemeteries, funeral homes and cremation companies? Marilyn Gould will discuss topics such as:

* Mistakes even the most prominent firms in our industry make
* What people look for when shopping online
* The content on your site and in your social media to win families and garner leads
* Critical ways to convert price shoppers online
* Working with QR codes, geotags, Yelp and Google+ to attract immediate results

Marilyn Jones-Gould is co-founder and president of MKJ Marketing, serving the funeral profession in areas of advertising, market research, public relations, and training seminars.

Internet Marketing Techniques You Can Implement on Your Own

With two-thirds of Americans between the ages of 50-64 using the Internet, it’s important to have a plan to reach these individuals online. You don’t need to spend thousands of dollars on expensive consultants or online agencies. All that’s needed is an open mind and willingness to learn. Mike Belsito will give death care professionals the tools they need to create, launch and manage Internet marketing programs on their own. You will walk away from this session with the ability to implement such programs immediately-with little to no monetary investment.

Mike Belsito is the co-founder of eFuneral, the first online platform that helps families find, compare and select funeral homes in their neighborhood–while helping local funeral homes generate new revenue.

Social Media May Be Meaningless

Are your customers really using social media, and do they want to talk about death? founder and CEO Ryan Thogmartin will answer these questions, cut through the hype and look at the social media landscape in the funeral profession. He’ll explain why social media, like almost any plan in life, is completely worthless without the right foundation and strategy. Attendees will get access to the presentation slide deck, a guide to getting started with social media and a goals worksheet that will walk you through the process of setting social media goals, which is essential to achieving success.

Don’t forget: Fill out our survey and we might fill up your tank!

We want to know which events you are most excited to attend at the 2013 ICCFA Annual Convention & Expo, April 10-13 in Tampa, Florida. Take our pre-convention survey by Monday, March 18, for a chance to win a $50 gas card from the gas company of your choice. The survey takes just 30 seconds to complete.

Visit for more information or to register now.