Contributors Funeral Industry News Ryan Thogmartin

They're Not Out of Business, But They Did Have a Significant Price Decrease

October 10, 2012
Ryan Thogmartin

Ryan Thogmartin is the Owner and CEO of DISRUPT Media. DISRUPT Media is a full-service creative agency built for the now. We partner with death care companies to drive deep-rooted brand loyalty and measurable leads through social media. More Fans. More Conversations. More Leads. Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.


They're Not Out of Business, But They Did Have a Significant Price Decrease

I’m sure you think you just read the title of this article wrong but you didn’t. I did say price “decrease.”

Despite all the rumors I did validate with my own eyes that Genesis Casket Company  is still a company. It was easy to assume with all the shake up in their upper management team (they fired everyone) they were probably on the way down, but according to sales people in their booth they’re doing better than ever.

So, when I stopped at their booth during the 2012 NFDA convention I was extremely surprised to see new product [caskets] and even more shocked to see a 15% pricing discount for 2013.

I myself, among others, am very skeptical of the path Genesis has decided to take. It generally doesn’t work well in this profession if you have major events take place, like getting rid of your entire executive team, and you remain completely quiet. In this profession we don’t operate with the thought process of  “out of sight, out of mind,” it’s more like “out of sight, out of business.”

Here is the proof that Genesis is still here, for now, and they are decreasing pricing by 15% for 2013: