Funeral Industry News

The Willow Group Breathes Life Into Caskets With New Store in Greendale

September 3, 2012

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The Willow Group Breathes Life Into Caskets With New Store in Greendale

Wichita, Kansas (August 31, 2012) The Willow Group, LLC, franchisor for ‘Til We Meet Again, a new retail concept specializing in the sale of custom-made, personalized, lifestyle, licensed and private label caskets, urns, jewelry and funerary products, announces its new location with the grand opening of ‘Til We Meet Again in Greendale, WI located in Southridge Mall at 5300 South 76th Street, Suite #430 Greendale, WI.   The new store, located at the east entrance of the mall by Macy’s, will celebrate its official grand opening on Saturday, September 8th, 2012.

A new and unique retail concept, ‘Til We Meet Again stores are the only ones of their kind.  ‘Til We Meet Again provides an opportunity to celebrate the lives of loved ones by offering a limitless selection of custom and personalized caskets, urns and other memorial products.  In an effort to cater to the ever increasing interest of consumer’s desire for non-traditional funerals and instead have a celebration of life, ‘Til We Meet Again has determined the most effective way to reach consumers is through a retail store set in a super-regional mall setting.  ‘Til We Meet Again offers a non-threatening connection between the consumer and the funeral home.  The retail stores of ‘Til We Meet Again have a comfortable, bright friendly atmosphere versus a funeral home setting where at times the experience can seem emotionally overwhelming.

Custom burial is resonating with baby boomers and younger generations reared on self- expression and turned off by the somber mood of traditional funerals.  “We’re not only helping an industry that needs change, we’re helping break the taboo about caskets,” says Nathan Smith, Co-Founder of ‘Til We Meet Again and President of The Willow Group, LLC.

‘Til We Meet Again will celebrate its grand opening with an invitation only VIP party on Friday, September 7th, and a public grand opening on Saturday, September 8th.

‘Til We Meet Again will be open seven days a week, Monday thru Saturday 10 am to 7 pm and 11 am to 4 pm on Sundays.  Customers will also have the option of scheduling private appointments if needed.


Corporate Contact:  Nathan Smith

Company Name:  The Willow Group

Email:  [email protected]

Telephone Number:  316-945-0404

Fax Number:  316-945-0406
Local Contact Person:  Tracy Rickert-Amweg and Baron Amweg
Company Name:  ‘Til We Meet Again

Email Address:  [email protected]

Telephone Number:  920-207-3536
Web site address: