Alan Creedy Contributors Funeral Industry News

The Simpler The Strategy The More Likely The Success

August 27, 2012

The Simpler The Strategy The More Likely The Success

Why do DeathCare Practitioners get these “Deer In The Headlight” looks when you use the word “Strategy” in their presence?

I think it’s partly because they don’t really know where to start what can really be a pretty simple activity.  And, besides, somebody keeps changing the starting point every darn day.

If you attend enough conventions and seminars you can’t help but be aware we have too many options and not enough clarity.

Whenever confusion and indecisiveness set in a good coach will tell you to go back to basics and start over.  And that is what most practitioners need to do.  After all doing nothing in a rapidly changing business environment is the same as doing something except it’s riskier.  Kind of like forgetting to get out of the way when a car is about to run you down.

The truth is: Developing a simple but doable strategy for your future isn’t as complicated as you might think.

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