Contributors Funeral Industry News Ryan Thogmartin Social Media

Social Media is Worthless, Don’t Play Follow the Leader

June 11, 2012

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

Social Media is Worthless, Don’t Play Follow the Leader

This article was written by Ryan Thogmartin and was originally published in the June issue of The Director magazine. It will be broken down into a multiple articles for the nature of this site.

Social Media Marketing Isn’t Magic: It Could Be Completely Worthless

Social media marketing is not magic. There are no “hocus-pocus” tricks, no magic wands, and certainly no illusions. There is no stage, no black hat, and no white rabbit. There is no pretty girl (ok, this is a possibility), no throwing knives, and no fiery juggling pins.


Wikipedia gives the following meaning for the word magic: “staging tricks or creating illusions of seemingly impossible or supernatural feats using natural means.”

With social media marketing tricks and gimmicks aren’t going to work, you can’t fake it here, and a huge load of BS isn’t going to sprout roses.  It is only going to make you stink. You MUST be human, caring, authentic, and real…PERIOD. If you can’t do that then stop reading, and go put a “For Sale” sign in the front lawn of your funeral home.

If you are still reading this, I first want to apologize if the comment above was offensive. I was probably a little over the top, but I want you to understand the mindset you must have for social media marketing to be remotely successful for your funeral home.

You have learned and accepted (because you’re still reading) a key fundamental of social media marketing: Will the real Slim Shady please stand up? – BE REAL!

In the remainder of this article I am going to touch on the fundamentals of social media marketing and why the customer has to be the center focus.

Don’t Play Follow the Leader

One of the biggest life lessons we have learned is how to overcome peer pressure and not do certain things just because everyone else is doing it. Guess what, peer pressure doesn’t go away because we are now adults. We still have the subconscious need to “keep up with the Joneses.” For example (and it happens all the time), you buy a new Hearse just because your competitor down the street does, or you remodel your funeral home just because your competitor does. You lose control, and all of a sudden you aren’t running your own business any more. The competitor down the street is, and you do what ever he does regardless of the affects the changes have on your business. Social media marketing isn’t any different.

Social media is like teen sex. Everybody wants to do it, but nobody knows how. When it’s over you are surprised it’s not better.

Social media marketing isn’t something you do just because everyone else is doing it. If you don’t know what you are doing, and you don’t have a focused strategy, it isn’t going to work or deliver the results you want. You will be left unsatisfied.