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Funeral Profession Reacts to 60 Minutes Segment “Final Resting Places”

May 22, 2012

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

Funeral Profession Reacts to 60 Minutes Segment “Final Resting Places”

The funeral profession was in an uproar yesterday following the 60 Minutes segment “Final Resting Places”. The content of the segment sparked conversation again around the regulations, or lack there of, placed on cemetery owners and management. The segment reported by Anderson Cooper was just another black eye for a profession that is under a constant magnifying glass. The thing that really sucks is that 98% of those in the profession are upstanding, caring, and honest business men and women. A couple of incompetent jerk wads ruin it for everyone. I think every association issued statements yesterday in response to the segment, but I believe the most actionable response came from my good friend Robin Heppell.

Robin posted the following statement on his Facebook Profile Sunday night immediately following the airing of the 60 Minutes segment:
“Attn: Cemeterians & Funeral Directors – Here is a good opportunity to tell your community that dealing with your firm is safe and respectful because tonight / tomorrow the public’s level of trust in us will have gone down a notch. Tomorrow is the time to say something positive. (Good job Paul Elvig!)”
Yesterday Robin posted this comment in response to our article “60 Minutes: “Final Resting Place” Story Turns Into 7:00 Minute SCI Bashing [VIDEO]”:

“Whether cemetery or funeral home, independent or corporate, today is a good opportunity to tell YOUR community that dealing with your firm is safe and respectful and explain why. Today is the time to say something positive.

I feel that the national opinion is lower than the local opinion, and here is an opportunity to demonstrate to your local community that your firm is different than these national scandals.

It’s times like these why Ryan, myself and others stress the importance of having a well connected, online social media network so that you can directly communicate to your community. Be proactive on this issue because if it is slow news day, your local media might be trying to “dig something up” in your backyard – take the first step.”

I like Robin’s approach, focus on your business and ensuring your local community (they are the only ones that matter to your business anyway) that you and your staff are honest and trustworthy. Focus on what you do positive.
Thank you Robin for your great advice and comments.
Here are links to the statements issued by: