Contributors Funeral Industry News Ryan Thogmartin

What is Batesville Doing Now; Insight Council?

May 14, 2012

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.


What is Batesville Doing Now; Insight Council?

I got an email forwarded to me last week from a funeral director who used to have a Batesville showroom. The email was announcing the “Batesville Insight Council”,  which is described in the email as an “exclusive online community for funeral professionals interested in industry trends, issues, new products and services, and consumer trends – both current and emerging – and who are willing to share their opinions on these topics. “

The email goes on to say:

As a member of the Batesville Insights Council, you’ll have the opportunity to:

  • Share your insights on a variety of topics by participating in online research surveys
  • Provide feedback on proposed concepts and products
  • Give us your perspective on industry trends
  • Learn what your peers think by participating in online discussions
  • Receive summary reports on topics discussed or researched

In addition, you’ll automatically be eligible for quarterly sweepstakes prizes just for sharing your ideas. On behalf of the entire Batesville organization, we hope you’ll join other customers and industry leaders in this exciting group. To become a member of the Batesville Insights Council, click on the link below and complete the qualifying questionnaire.

Being curious I clicked on the “Join Link”. I answered the questions that were asked on the landing page, after the fourth question I saw the following message:

 

I tried to get access multiple times choosing different answers for the four questions asked but the results were always the same.

 

I don’t think there is anything wrong for what Batesville is putting together, but I question the integrity of the screening process. It seems like they are looking for only  “certain profile” members.

 

If the screening process is to weed out only the profile funeral director Batesville is looking for then how true will the results actually be? Or will the results only show what the big “B” wants the results to be?

 

Here is a screenshot of the email that was sent out by Batesville:

What do you think Batesville is trying to achieve with the “Insight Council”? We would love to hear your thoughts in the comments below. Also if you do get registered, please share as well.