Funeral Industry News

ICCFA 2010 Fall Management Conference to Provide MBA-Level Training

June 17, 2010

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ICCFA 2010 Fall Management Conference to Provide MBA-Level Training

imageThe International Cemetery, Cremation and Funeral Association has contracted with instructors from two of the world?s top business schools to provide customized research and training at its 2010 Fall Management Conference, October 27-30 at Camelback Inn Resort & Spa in Scottsdale, Arizona.

On the first day of the conference, John Austin, Ph.D., senior consultant in executive development for Decision Strategies International and an instructor for senior executives at the University of Pennsylvania?s Wharton School of Business, Georgetown University and Duke Corporate Education, will present a three-hour session on strategic planning. Based on a pre-conference industry-wide survey as well as in-depth interviews and study group sessions with some of the profession?s top thought leaders, Austin will develop an exclusive ?scenario report? with a five- to 10-year outlook for the cemetery, cremation and funeral service industry. He will present a one-hour keynote address on scenario-based strategic planning, followed by a two-hour workshop session in which he will facilitate a planning session using the scenarios in the report.

On day two of the conference, William Malek, strategy execution officer for Strategy2Reality LLC, former program director for Stanford University?s Advanced Project Management program and author of ?Executing Your Strategy: How to Break it Down & Get It Done,? will conduct an interactive, experiential session on strategy execution. He?ll share his expertise on how to take a strategic plan from idea to action, including topics such as recognizing necessary change, avoiding poor planning and understanding and communicating strategic goals.

The conference program will be rounded out on the final day with a presentation by employee benefits expert Scott Morsch on how the new health care laws and the choices employers make with regard to those laws will affect their companies, as well as a panel discussion on the government and legal issues facing the profession.

In addition to the educational sessions, the Fall Management Conference offers excellent opportunities for informal idea sharing, including the Fall Management Golf Tournament and several evening receptions.

For complete program details and registration materials, visit or call 1.800.645.7700.