Funeral Industry News

New Survey Says: People DON’T Plan to Die

May 13, 2010

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

New Survey Says: People DON’T Plan to Die

imageHow much do consumers really know about funeral planning? According to, not enough. That?s the conclusion suggested by a fascinating new study released this week that shows consumers are reluctant to pre-plan funerals or express their final wishes.

Conducted by, the survey polled 2,651 people who entered the company?s Death and Taxes Sweepstakes during the month of April. They were asked whether they had made funeral plans, intended to preplan, purchased cemetery space, wanted their parents to preplan, and if the family knows their final wishes. Nearly 3,000 adults entered the sweepstakes.

?What?s most surprising are the results we didn?t expect,? said Funeralwise co-founder Rick Paskin.

?For example, when those who have already purchased cemetery spaces were asked if they also intended to preplan their funeral, only 13% of those people intended to preplan. And only 17% of respondents had purchased cemetery spaces.?

Some of the more surprising revelations of the survey include:

=> 46% – less than half – say their family knows their final wishes.

=> 24% intend to preplan their funeral.

=> 23% do not intend to preplan their funeral, and only 19% of these people say that their family knows their final wishes.

=> 21% have already made funeral plans, and 31% of these people have already purchased cemetery spaces.

What does this mean? Far fewer people than previously thought are inclined to preplan their funerals. ?This really shows that people need information on funeral planning, especially when making decisions that could cost them a lot of money during a time of grief,? said Paskin.

About provides free, do-it-yourself funeral planning via its website, as well as extensive information on funeral-related subjects including funeral customs, funeral etiquette, and grief support. Visitors to the site can subscribe to its ?Word to the Wise? series of free guides at