Funeral Industry News

Largest Independent Cremation Company Launches an Ad Campaign in USA Today

March 29, 2010

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.


Largest Independent Cremation Company Launches an Ad Campaign in USA Today

image??It has happened…a funeral industry company is finally doing a nationwide advertising campaign directed at the public.

For the first time ever, the country’s largest independent cremation company has launched an ad campaign in USA Today with the tagline: “Think outside the wooden box!”(Link to Full Print Ad)

The Neptune Society, taking advantage of the steady rise in cremation, will be running the print ad once a month in the USA Today for the remainder of the year. The ad contained your normal lingo: plan for the end so your family doesn’t have to and choosing cremation was cheaper that traditional funeral services.

I am happy to finally see an industry company making a national advertising push. I am shocked that it wasn’t one of the major players like; Wilbert, Tirgard, Batesville, or Aurora, I would have though one of these companies would have taken the lead years ago. Building brand recognition is important. Just think of the power a company would have if families were walking into funeral homes requesting their product.

BrandFreak.com had this to say about the Neptune ad:

Let’s all contemplate our mortality, shall we? And this question: Just what kind of dead guy will you be?the afterlife version of a Hummer, resting under a giant marble monument to your fabulousness, or an eco-friendly pile of ashes that can easily fit into an old flower vase? If you’re interested in the latter, the Neptune Society would like a word.

I am waiting to see what you all think of the idea of funeral brands advertising (not selling) directly to the public?