Facebook COO Talks About The Surprising Interaction Users Have With Posted Obituaries

April 30, 2012
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There are thousands if not millions of obituaries posted privately and publicly on Facebook everyday. Are people really interacting with these obituaries? I believe so, and I have been a big advocate for funeral homes embracing social media and streaming obituaries through their social media channels. Anytime there is change involved in a funeral home marketing concept there will be pushback, I hear it everyday. But what if the idea that people ARE interacting with obituaries and the topic of “death” on Facebook could be validated by Facebook themselves? Would that make you a believer? Keep reading, I dare you!

In a recent interview with Facebook COO Sheryl Sandberg she was asked what she is most excited about right not at Facebook. Her reply, “the impact we are having on people’s lives.” For an example to prove her statement Sheryl talks about the surprising interaction with Obituary postings.
Jesse Draper, whose kookified online interview show, “The Valley Girl Show,” recorded this interview with Facebook COO Sheryl Sandberg. This is a portion of the interview when Sheryl talks about the death of her grandmother and the surprising realization she had about the impact Facebook is having on people’s lives.

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media. DISRUPT Media is a full service social media agency specializing in social media strategy, management and reporting for funeral companies. DISRUPT Media is the creator of the FUNERAL Social Design Process which is the only full service social media strategy program crafted specifically for the funeral profession.

Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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