Offer to Die For: Free Funeral in Exchange for URL on Tombstone

April 19, 2012
Advertisement

A Baltimore company is making an offer to die for — or at least they think so.

Reed Street Productions, known up to now for creating a zombie-themed 5K race,has thrown down something that will probably bring them even more attention: the chance for people to win a free funeral if they agree to put the race’s URL on their tombstone.

“Everyone else markets to the living, so we thought why not market to the undead through deadvertising,” Derrick Smith of Reed Street Productions said in a statement. “We’re always looking for new and creative ways to market to our target audiences.”

The company announced the sweepstakes with an ad today in the Wall Street Journal. The headline on the ad: We Will Bury You.

Advertisement

Three people will win the funeral expenses in a random drawing on June 1. The URL they’d be asked to put on their tombstone is: RunForYourLives.com.

“It’s a real win-win,” the ad says. “You die and get a free funeral, and we get our marketing message in a cemetery – right where the undead live.”

The prize money is $5,000 and also includes free registration for all future zombie races — a regular 5K except they throw in zombies to chase the runners (and perhaps give them an incentive to improve their time.)

And don’t worry if you’re healthy. To win, the contest says, “you don’t have to die any time soon.” However, it also points out, “The sooner you pass away, the sooner you can enjoy the full benefits of this amazing offer.”

Source

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

4 Products Beating the Funeral Merchandise Quality Epidemic
Cremation
449 views
Cremation
449 views

4 Products Beating the Funeral Merchandise Quality Epidemic

Justin Crowe - November 15, 2017

Since entering the funeral industry, I have felt a taboo around talking about the topic of quality in relation to…

ASD’s Suicide Telephone Operator Patch (S.T.O.P) System Recognized With 2017 NFDA Innovation Award
Funeral Industry Press Releases
34 views
Funeral Industry Press Releases
34 views

ASD’s Suicide Telephone Operator Patch (S.T.O.P) System Recognized With 2017 NFDA Innovation Award

CDFuneralNews - November 15, 2017

Boston, MA—On Monday, October 29, ASD – Answering Service for Directors was named the winner of the National Funeral Directors…

Passare Releases Advanced Preneed Integration with Funeral Directors Life
Funeral Industry Press Releases
40 views
Funeral Industry Press Releases
40 views

Passare Releases Advanced Preneed Integration with Funeral Directors Life

CDFuneralNews - November 15, 2017

Passare, Inc. recently released an advanced integration with Funeral Directors Life Insurance Company, offering the funeral industry’s only integration between…

Comments