Tributes.com Launches Interactive Facebook Application to Integrate Obituary Content into Facebook’s Latest ‘Timeline’ Business Page Template
State-of-the-Art Facebook Integration Enables Funeral Homes to Increase Social Engagement and Family Support
BOSTON, MA – March 19, 2012 – Tributes.com, the online resource for local and national obituary news, today at the 2012 ICCFA conference announced the launch of a new Facebook application designed to allow funeral homes to seamlessly integrate their obituary listings into their Facebook business pages and capitalize on the traffic and interactivity of the leading social network that now captures one in every eleven Internet visits in the U.S.* Tributes Facebook app was developed specifically for the new “Timeline Page for Business” design, scheduled to be released by Facebook on March 30th.
Tributes’ Obituary application for Facebook, once easily installed on the funeral home’s Facebook page, creates a new, dedicated and customized Obituary area which will automatically highlight the funeral home’s most recently posted obituaries while also allowing integrated searching of the entirety of the funeral home’s database of historical obituaries. Tributes’ implementation, highly differentiated from other Facebook solutions available in the profession, allows Facebook users to post condolences on obituaries without ever having to leave the Facebook environment – using the familiar Facebook ‘Comment’ interface. Condolences left on obits on the funeral home’s Facebook page are fully synchronized with that obituary’s Tributes-powered memory book across Tributes.com, the Tributes Network of media partners and most importantly the funeral home website via Tributes’ obituary hosting capabilities. And, if the user chooses, the guestbook entry along with links to the obituary listing and the funeral home’s website can be immediately posted to their Wall driving more awareness of the funeral homes’ obituary content among their group of Facebook Friends.
“Funeral homes are rapidly realizing that their Facebook pages are becoming as critically important to the online experience they offer the circle of grievers mourning those in their care, their regular followers and prospective customers as their websites are,” said Elaine Haney, CEO / President of Tributes.com. “As a technology leader in the funeral profession, the Tributes team is constantly striving to ensure that our funeral home partners are able to leverage the most important trends and technologies via elegant and easy-to-use interfaces that increase family satisfaction while driving traffic, revenue and leads.”
“We continue to see increased demand from our families for more and better digital solutions,” said Lisa Baue, CEO of Baue Funeral Homes. “We know by partnering with Tributes.com that our funeral home will be able to evolve with the changing technology landscape with digital solutions that are specifically designed to satisfy both the changing needs of our business as well as those of the families we serve. We rely on Tributes’ technology expertise, their insights into consumer digital trends and behavior and their deep understanding of the needs of the funeral profession to deliver best-in-class software solutions that are highly reliable and easy for our business to implement.”
Sample Facebook Funeral Home Pages Currently Featuring the Tributes.com Facebook Application:
* According to a recent post by Margot Bonner, Analyst for Experian Hitwise
Tributes.com is the online resource for current local and national obituary news, lasting personal tributes and online community providing support during times of loss and grieving. Through one centralized national web destination, with over 90 million current and historical death records dating back to the 1930s, Tributes has made obituary and online memorial service information easily accessible so people can come together online and offline to remember and share the treasured stories of the important people in their lives who have passed away. Monster.com founder Jeff Taylor officially launched Tributes.com in the fall of 2008 and in 3 short years the site has experienced rapid growth, and is now relied on by thousands of funeral homes and more than 2.5M unique consumers each month to publish and locate obituary news. For more information about Tributes.com, please visit our website at www.tributes.com or contact us at [email protected].
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