Does Google Consider Your Funeral Home Website Mobile-Friendly? Here’s How to Find Out

Funeral Home Marketing Funeral Industry News April 21, 2015
Ryan Thogmartin

Ryan Thogmartin is the Founder and CEO of DISRUPT Media, a Funeral Home Marketing Company specializing in social media. Ryan is also a deathcare entrepreneur who has launched; DeathCareJobs.com, PriceMyFuneral.com and Funeral Nation TV.


Does Google Consider Your Funeral Home Website Mobile-Friendly? Here’s How to Find Out

Tuesday was the day Google began globally rolling out it’s mobile-friendly update (many have called this #mobilegeddon). They’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

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This update:

  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites

While the mobile-friendly change is important, Google will still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.

To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search.