Passare Reports Strong Momentum as Growing Network of Independent Funeral Homes Leverage Platform to Enhance Family Experience

October 13, 2014
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Robust Customer Growth Fuels Company Growth; on Track to Serve 20,000 Families by First Half of 2015

Passare, Inc., a trusted and relevant source for End-of-Life planning and management, today announced strong momentum on key metrics as the company continues to gain traction and grow its business. Fueled by robust customer growth, the company is on track to serve 20,000 families by the first half of 2015, which is unprecedented for the industry. Passare aims to transform the funeral profession with an innovative End-of-Life Management Platform that delivers enhanced service quality, as well as improved convenience and simplicity for funeral directors, families, and guests.

The company continues to grow its nationwide network of independent funeral homes and gain greater brand awareness as businesses learn how Passare enables them to build stronger relationships with families and communities and generate new business.

Notable funeral homes that have recently joined Passare’s network include: Billow Funeral Homes and Crematory; Busch Funeral and Crematory Services; French Funerals; Hoff Funeral and Cremation Service; Horan & McConaty; Krause Funeral Homes; Leavitt’s Mortuary; Speaks Funeral and Cremation Services; and Spring Grove.

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“For more than 100 years, our guiding principle has been focused on providing the most caring and responsive service to our families,” said J. Mark Busch, co-owner and funeral director of Busch Funeral and Crematory Services. “Passare will enable us to take the family experience to the next level. With Passare, we’re offering our families more options to interact with us on their own, as well as making the entire consultation much more collaborative and efficient for all.”

Passare’s early adopter customers report a number of significant benefits upon using the company’s End-of-Life Management Platform.  Enabling funeral homes to enhance their “high touch” services, the company’s cloud-based solution features a unique Collaboration Center that gives funeral directors the ability to offer online collaboration with families, which results in streamlined planning, preparation and decision-making. For instance, by giving families the option to input needed information about their loved one, such as vital data and veteran status, in the online platform—from either the comfort of their own homes or their mobile device—funeral directors report more efficient and productive initial family meetings. More significantly, they also report that Passare helps foster a more collaborative relationship by helping to set family expectations early in the process.

“With Passare, we’ve seen an immediate, positive impact for families who gather and provide information online, on their own schedule. We’ve also been able to make the initial meetings with families less overwhelming and stressful, in addition to reducing meeting times significantly,” said Kristian Schmidt, location manager for French Funerals Rio Rancho and Golf Course locations. “When you sum it up, Passare helps us set the stage for more open and collaborative face-to-face meetings, which translates into a better overall experience for French families.”

Reflecting strong customer growth, the company has seen organic website traffic jump by more than 660% over the past six months, while the number of website sessions have increased more than 300% over the same period.

Passare expects the upward trend to continue as the company grows its library of content of more than 100 articles, how-to-guides, checklists and FAQs—to help guide consumers through difficult end-of-life conversations and decisions. In addition, Passare’s network helps funeral homes reach new family audiences for both pre-planning and immediate need services.

“As with any new innovation or technology, the hardest part is gaining traction early on. We’re pleased by the initial results our funeral home customers have seen so far, and we’re confident that we can build on these successes,” commented Charles Picasso, CEO and founder of Passare. “Passare is the first provider to enable funeral homes to offer the convenience and power of online collaboration, which is how consumers have stated they want to connect. As more and more families and their guests experience these benefits, our customers will be able to become more relevant to their families and build stronger bonds with the communities that they serve.”

ABOUT PASSARE:

Passare, Inc. is the industry’s first and most comprehensive End-of-Life management platform. Headquartered in San Francisco, CA, the privately held company leverages technology to transform both the way funeral homes will operate in the 21st century and the service experience for families. Passare eases the emotional, financial, and logistical burden by guiding families through one of life’s most important passages with greater simplicity and peace of mind. For more information, please visit www.passare.com.

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