Eyes On The Road PSA is Going Viral
Volkswagen decided to try a new method to get drivers’ attention about the dangers of texting behind the wheel, putting them in the middle of an interactive PSA.
They worked with a movie theater in Hong Kong, surprising movie-goers with a first hand look at how fast a crash can happen.
Instead of movie previews, the first thing the audience saw was the view behind the wheel as a car went down a road. Then, using location-based technology, they sent a text message to every cellphone in the theater. Within seconds of the audience members looking away from the screen to pull out their phones, the car crashed, startling the entire theater.
Read More: abc6onyourside.com
Latest posts by CDFuneralNews (see all)
- ASD’s Suicide Telephone Operator Patch (S.T.O.P) System Recognized With 2017 NFDA Innovation Award - November 15, 2017
- Passare Releases Advanced Preneed Integration with Funeral Directors Life - November 15, 2017
- Marching Forward, Making Sales at the 2018 ICCFA Wide World of Sales Conference - November 15, 2017
You may be interested
4 Products Beating the Funeral Merchandise Quality EpidemicJustin Crowe - November 15, 2017
Since entering the funeral industry, I have felt a taboo around talking about the topic of quality in relation to…
ASD’s Suicide Telephone Operator Patch (S.T.O.P) System Recognized With 2017 NFDA Innovation AwardCDFuneralNews - November 15, 2017
Boston, MA—On Monday, October 29, ASD – Answering Service for Directors was named the winner of the National Funeral Directors…
Passare Releases Advanced Preneed Integration with Funeral Directors LifeCDFuneralNews - November 15, 2017
Passare, Inc. recently released an advanced integration with Funeral Directors Life Insurance Company, offering the funeral industry’s only integration between…