Congressional Cemetery: Best Cemetery Ad Ever

Advertisement

There is, it turns out, such a thing as burial humor, and the Congressional Cemetery is all about it.

While the historic cemetery in Hill East boasts such impressive tenants as Tobias Lear, the personal secretary to George Washington, and William Thornton, the architect of the U.S. Capitol—not to mention 16 senators, 68 representatives, and two vice presidents—these days it can’t get by on star wattage alone. That, anyway, might explain ad copy like this: “You don’t have to be rich or famous to be buried in Congressional Cemetery. You just have to be dead.”

According to program director Lauren MaloyCongressional Cemetery has been using the ad slogan for a few years, running it in the cemetery’s quarterly newsletter, Heritage Gazette, and the Hill RagThe ad ran in a Capital Community News community guide in April. A Reddit user posted a photo of the ad Sunday.

Maloy says that because of the cemetery’s history, many people incorrectly assume that a person has to be a well-known politician or government official to be buried there. “We are trying to emphasize that you just have to be dead,” she says. “We try to draw people in with a bit of a lighter touch.”

Advertisement

The cemetery was founded in 1807, and for more than 60 years it was the burying ground for members of Congress and other top government employees, according to a cemetery history. Politicians stopped using it as a burial ground after a national cemetery system was established during the Civil War. Despite its designation as a historic site, the Congressional Cemetery now serves as a burial ground for anyone.

There are currently about 55,000 people buried in the cemetery, and Maloy says there’s room for about 1,000 more. Plots range from about $4,000 to $8,000.

Hilariously, another of the cemetery’s ad campaigns calls on people to “join the District’s oldest underground community.”

cemetery

Top photo courtesy of Congressional Cemetery. Bottom photo by Darrow Montgomery.

Source: WashingtonCityPaper.com

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

4 Products Beating the Funeral Merchandise Quality Epidemic
Cremation
458 views
Cremation
458 views

4 Products Beating the Funeral Merchandise Quality Epidemic

Justin Crowe - November 15, 2017

Since entering the funeral industry, I have felt a taboo around talking about the topic of quality in relation to…

ASD’s Suicide Telephone Operator Patch (S.T.O.P) System Recognized With 2017 NFDA Innovation Award
Funeral Industry Press Releases
37 views
Funeral Industry Press Releases
37 views

ASD’s Suicide Telephone Operator Patch (S.T.O.P) System Recognized With 2017 NFDA Innovation Award

CDFuneralNews - November 15, 2017

Boston, MA—On Monday, October 29, ASD – Answering Service for Directors was named the winner of the National Funeral Directors…

Passare Releases Advanced Preneed Integration with Funeral Directors Life
Funeral Industry Press Releases
43 views
Funeral Industry Press Releases
43 views

Passare Releases Advanced Preneed Integration with Funeral Directors Life

CDFuneralNews - November 15, 2017

Passare, Inc. recently released an advanced integration with Funeral Directors Life Insurance Company, offering the funeral industry’s only integration between…

Comments