Funeral Service Foundation Unveils New Visual Identity and Website

March 20, 2014
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On the heels of a successful year, the Funeral Service Foundation announced today that it has unveiled a new visual identity and website, which align with its bold mission to fund projects and programs that support all of funeral service in building meaningful relationships within the community.

The new identity is the first significant change in the Foundation’s look in 12 years and follows the Board of Trustee’s strategic planning initiative to better position the Foundation as the leading public foundation dedicated in perpetuity to serve the funeral service profession.  “Our new logo is a statement to our profession that the word ‘Foundation’ is at the heart of all we do,” said Sumner J. “Jay” Waring III, Foundation chair.

After considerable research, the Wisconsin-based firm Ocreative Design Studio created the visual identity, which draws upon the retired logo’s legacy.  “Our new look represents strength, tradition, community and progress,” said Kathy Wisnefski, Funeral Service Foundation executive director. “It also provides respect for those who have elevated the Funeral Service Foundation to our position as the philanthropic voice of the profession.”

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The new logo and visual identity is an essential element in the redesigned FuneralServiceFoundation.org.  Ocreative worked with the Foundation to develop the website’s fresh look and format, which features responsive technology.  “It’s now easier than ever for professionals, students, and our friends and donors to access the valuable resources designed to help them in every stage of their career,” said Wisnefski.  “Online donation is simple and secure.”

The Funeral Service Foundation will immediately begin rolling out its new identity across its platforms.  Along with FuneralServiceFoundation.org, the new visual identity will be unveiled in select April trade publications and throughout the Foundation’s annual Impact Report, which is included with the April issue of The Director.

About the Funeral Service Foundation – FuneralServiceFoundation.org

The Funeral Service Foundation is the leading public foundation dedicated in perpetuity to serve the funeral service profession.  In alignment with its mission, the Foundation supports all of funeral service in building meaningful relationships in the community by commissioning innovative research, funding programs and professional development, administering scholarships and assisting communities in crisis.

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