Response to Funeral Home Social Media Question May Surprise You

March 6, 2014
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How often to you poll your community to find out exactly what it is that they believe is the most valuable part of a funeral? Chances are you never have.

Most funeral professionals just assume ‘what is most valuable’ because for some reason we feel it is our job to determine what a dignified funeral is.

What if your community has a completely different perception of what parts of a funeral are valuable?

Pray Funeral Home in Charlotte, Michigan took to their very active Facebook Page a few weeks ago and asked their 1,600+ followers ‘What do you feel is the most valuable part of a funeral?’

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Some of the comments might surprise you. (click on ‘comments’ below)

What the consumer sees as valuable isn’t always what the funeral director assumes is valuable. It’s time to listen to your customer and focus on the areas that each family sees as valuable.

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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