10,000 Facebook Users Die Each Day, What If You Could Control The Obituary?

September 5, 2012

I was contacted last week by a new startup company called Everta.lk. They have created a Facebook Canvas app the turns a deceased users Facebook Profile into a memorial page. They just launched in July and already have 10,000 users.

Everta.lk is a Facebook Canvas app that offers social memorial pages and fundraising. Facebook has 955,000,000 users and 10,000 of those users are passing away each day. Friends and family are memorializing loved ones on Facebook through comments and the sharing of photos and video. Evertalk allows this memorialization happen right through Facebook and allows the funeral home to participate through the by uploading and branding the obituary.

The value for a funeral home is in the conversation that is taking place on these Everta.lk memorial pages, currently funeral homes are missing out on this conversation. Everta.lk wants to change that.

Here is a video interview I did with Everta.lk CEO Russ Hearl. I think there is a great opportunity for funeral homes to brand and own the obituary that gets shared on the Everta.lk social memorial pages.

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media. DISRUPT Media is a full service social media agency specializing in social media strategy, management and reporting for funeral companies. DISRUPT Media is the creator of the FUNERAL Social Design Process which is the only full service social media strategy program crafted specifically for the funeral profession.

Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.

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