Cremation with Confidence Marks First Anniversary

Largo, FL – The greatest challenge for many traditional funeral firms is explaining the difference between their cremation fees and the advertised cremation price for minimal service cremation providers, such as discount funeral firms and cremation societies. The price difference can be so great that many firms have simply stopped competing for the minimal disposal business, which is understandable. However, there is another aspect to this challenge that many firms don’t consider.

Can staff members deliver an intelligent response when consumers ask why a funeral firm’s price for minimal cremation is so much higher than the advertised price from competitors? When consumers think a funeral firm’s cremation prices are too high, they are inclined to also assume prices for traditional services, cremation memorial services, urns, and caskets are also too high. So, being able to provide an explanation for cremation prices has greater implications than simply competing for a single case, it is a matter of maintaining credibility with the public.

Cremation with Confidenceô is a marketing concept originated by Mr. Blair Nelsen, owner of the Nelsen Funeral Homes & Crematory in Richmond, VA. Blair coined and trademarked the phrase, “Cremation with Confidence” to educate Richmond families on dignified cremation services. The concept was so successful that Mr. Nelsen formed a new business with MKJ Marketing to create a national network of leading funeral homes.

Unlike traditional burial services, pricing for cremation can vary greatly within a community, particularly where there are minimal service cremation providers with prices thousands of dollars lower than traditional funeral homes. Advertising from these lower priced alternatives confuses consumers, and can make funeral home cremation fees seem unreasonably high, which can cause consumers to question the firm’s pricing integrity, not just with cremation, but also for all funeral home services.

A major challenge for many funeral firms is that their own staff does not understand why funeral home cremation prices are higher than the minimum service providers. Cremation with Confidenceô trains staff to deliver a quality message while educating the public. Cremation with Confidenceô provides the materials staff members need to substantiate cremation pricing by creating a 10-step cremation procedure and committing to follow that procedure with each and every cremation family served. Cremation with Confidenceô does not mandate cremation procedures, but assists each firm to verbalize their own existing procedures into wording consumers can appreciate.

The 10-step procedure communicates that:
* Cremation with Confidenceô funeral firms will treat their loved one with respect and dignity.
* Each Cremation with Confidenceô firm will abide to a system of checks and balances to assure professional services.
* Each firm offers each family the opportunity to celebrate their loved ones life with funeral or memorial services.

What’s included in the Cremation with Confidenceô License?

• Exclusive rights to the Trade Mark protected Cremation with Confidenceô within a designated geographic area, such as a county or trade area.
• Listing on the “Find a Provider” page on http://www.CremationWithConfidence.com
• Custom brochure that presents the firm’s 10-step cremation procedure
• Personalized newspaper advertisement
• Press release announcing the firm’s affiliation with Cremation with Confidenceô
• Cremation with Confidenceô banners for the funeral home web site
• Cremation with Confidenceô Guarantee certificate
• Cremation with Confidenceô window decals
• DVD based training program that demonstrates how to use Cremation with Confidenceô.

Coming soon, at no additional cost is a Power Point slide program for use at public presentations.

Fee structure:

1. The initial licensing fee is $3500 for exclusive use of the program in the county or trade area, which includes listing up to two addresses on the Cremation With Confidenceô website funeral home locator; each additional location is $250.
2. Additional counties may be licensed for $1000.
3. An annual license renewal fee of $1000.

In the past year, over 120 funeral facilities nationally have affiliated with Cremation With Confidenceô and this number continues to grow on a weekly basis. To see the names of the affiliated firms, visit http://www.CremationWithConfidence.com. One of the web site features is a banner that rotates headlines of cremation scandals nationally. Double clicking on the banner connects with an on-line news story. As the consumer learns that all cremation providers are not the same, they will come to appreciate the importance of the Cremation with Confidenceô Guarantee.

Please call MKJ Marketing at 888-655-1566 for further information on Cremation with Confidenceô.