Genesis Casket Company, and New Tech Innovation Drive NFDA 2011
I am writing this review form the Southwest Airlines terminal at the Chicago Midway airport only hours after the most innovative NFDA convention I have been apart of. I say this excitedly! I do not usually feel this way after NFDA. Though NFDA is the largest funeral industry convention it is not always the most innovative or progressive.
The introduction of new product is always prevalent at NFDA, new urn companies, new small independent specialty casket companies, products that really aren?t ground breaking or innovative on the technology side. These types of products are just not heavily displayed at NFDA. This year was different, and it was good.
This year NFDA featured more workshops around technology. I had the opportunity to listen to funeral director Walker Posey present on using digital and social media in the funeral home and as a way to interact with client families. Through this presentation Walker was able to give real testimony about the impact social media has made on his business. I was pumped after hearing Walker and look forward to featuring some of his experiences on ConnectingDirectors.com and DisruptMG.com/funeral.
On the exhibit floor I was most impressed with the product from new casket company Genesis Casket. Genesis has done an amazing job using new manufacturing technologies to make small changes that dramatically enhance the casket appearance and function of certain key areas of the casket. It is inspiring to seeing new companies come into the marketplace that are going to push the innovation of a standard funeral item. Be watching for a more in-depth overview and interview with Genesis Casket in the coming weeks. The 2011 NFDA Innovation award was presented to Funeral Screen. Funeral Screen is a full service digital signage provider to funeral homes. I did not have the opportunity to fully interact with their product, but congrats to being voted the 2011 Innovation award winner.
I want to point out a few other companies that made noise at this years convention as I wrap up this quick overview and board my long awaited flight home:
- Frontrunner and the launch of the Velocity program. It is great to see funeral industry companies partner their services and products together to better the profession.
- Directors? Edge and the rollout of the first iPad “Funeral Planner” app for Funeral Directors, and a separate app for the consumer. I received a demo of the app and think it is very cool, but I do feel that most funeral directors will be immediately turned off by the cost.
- Greeting Express and the introduction of their “Legacy Book” that now includes a DVD sleeve in the back as well as optional registry pages.
- Trigard and their new Facade urns
- FuneralOne and the rollout of the first funeral home sympathy store that can be added to any funeral home website.
- TributeScan and their very cool integration of QR Code in monuments and other funeral product.
If you attended the 2011 NFDA convention we would love to hear your feedback and thoughts in the comments below.
For pictures from the convention please visit our Facebook Page: http://www.facebook.com/connectingdirectors
If you have not “Liked” our page, please click the “Like” button when you visit!!
Thank you to all of our readers and advertisers who stopped by the booth. Your support is what drives us to continue to lead change in the funeral profession.
Latest posts by CDFuneralNews (see all)
- Preneed Funeral Sales Advisor - August 11, 2017
- Physicians Mutual Celebrates Preneed Anniversary with NFDA Sponsorship - August 9, 2017
- The Only Good Aftercare Program Is A Consistent One - August 7, 2017
You may be interested
Preneed Funeral Sales AdvisorCDFuneralNews - August 11, 2017
Premier Funeral Solutions is currently seeking a Preneed Funeral Sales Advisor . Premier Funeral Solutions offers tools and methodologies developed to help…
12 Benefits of Social Media Every Funeral Home Needs to KnowRyan Thogmartin - August 10, 2017
Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes and death care companies can no longer afford to ignore it. There are so many reasons why death care companies need to get their heads out of the sand and start engaging on the platforms used by over 68% of all Americans.
Six Times Twitter Reminded Us Funerals Don’t Have to be BoringMadison Ashby - August 9, 2017
These six people had funerals on their mind for one reason or another and decided to share with the Twitter world what they were thinking, and I’m pretty glad they did. People can come up with some pretty crazy things if you let them ramble.