Aftercare Webinar to Focus on Building Relationships and Profits

October 6, 2011
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WALL, N.J. – Funeral directors who register for an upcoming webinar on aftercare will be taking an important step in comforting families and building a continuum of care that will boost market share.

Dan Isard, founder and president of The Foresight Companies in Phoenix, and Beverly Brown, the community care director for Hiers-Baxley Funeral Services and Highland Memorial Park, which has several locations throughout Florida, will share their knowledge on creating an aftercare program that rewards families and you.

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The webinar, “Aftercare That Works!” will be held from 4 p.m. to 5:15 p.m. Eastern Time on Dec. 6. You’ll learn simple, proven strategies to make your firm stand out, including:

  • How to use aftercare to boost market share
  • How to build successful events
  • How to work with third-party vendors
  • How to build your brand in the community
  • And much, much more!

“Aftercare is an overlooked part of the business, and it’s often misunderstood,” said Thomas Parmalee, editorial director of Kates-Boylston Publications. “We’re partnering with two of the top experts in building long-lasting relationships with families, and this webinar is going to provide everyone who tunes in with lots of ideas.”

1-800-FLOWERS.com is sponsoring the webinar, which costs $99 for Kates-Boylston subscribers and $129 for all others. To learn more and to register, visit http://www.katesboylston.com/webinars or call 800-500-4585, Option 1.

Kates-Boylston Publications publishes American Funeral Director and American Cemetery magazines as well as Funeral Service Insider. The company has been helping funeral professionals succeed and serve since 1877. Visit http://www.katesboylston.com for more information.

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