4 Reasons Why Social Media Scares The Crap Out of Funeral Homes

June 27, 2011
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Funeral homes that have embraced social media and learned how to create and execute a strategy have quickly learned the positive effects of social media marketing. They have learned that social media can have a positive effect on any business regardless of size or industry.

There seem to be two kinds of funeral home owners, those that don’t believe in social media, and those who have given social media a shot but quickly sank because they didn’t have a well laid out social media marketing strategy and plan, which has left them afraid and skeptical of the benefits of effective social media marketing.

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Below are 4 of the most common reasons funeral homes are hiding and turning away from using social media as a component in their marketing plan:

They Just Don’t Get It

Many funeral homes are still run by owners who are stuck in their traditional (old school) marketing ways and they just don’t comprehend the engagement that occurs on social media sites like; Facebook, Twitter, or Youtube.

Fear of Bad Brand Management

This is one of the concerns I hear the most when talking about social media marketing with funeral home owners. They fear that using social media will place their business in an open platform and open them up to negative comments that will destroy their brand. There is also the fear that they will be held to a higher level of engagement that they won’t be able to deliver.

No Personal Time to Devote

Even though creating an effective social media marketing strategy can be done for a very small investment, implementing the strategy still requires someone who knows how to effectively use social media. Many decision makers do not have the time to learn and just don’t want to pay to have someone taught or hire someone already “in the know”.

Social Media is Just a Fad

The funeral home owners that believe this floor me. There isn’t too much to be said here, but these are some of the people who said the Internet was a fad as well!

If you would like more information on creating a social media marketing plan and strategy for your funeral home please email: ryan@disruptmg.com or fill out the Free Social Media Review form on www.disruptmg.com/funeral.

Here are a few links to some of the funeral homes and industry companies who have hired Disrupt Media Group to create and help implement their social media marketing strategy:

Craver-Riggs Funeral Home – http://www.facebook.com/craverriggs or http://www.twitter.com/craverriggs

Levine Memorial Chapel – http://www.facebook.com/levinememorialchapel or http://www.twitter.com/levinememorial

Wiefels and Son Mortuary – http://www.facebook.com/wiefelsandsonfh or http://www.twitter.com/wiefelsandsonfh

Advanced Audio Systems – http://www.facebook.com/advancedaudiosystems or http://www.twitter.com/AASfuneralTech

Wilbert Foundation – http://www.facebook.com/wilbertfoundation or http://www.twitter.com/wilbertfdn

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media. DISRUPT Media is a full service social media agency specializing in social media strategy, management and reporting for funeral companies. DISRUPT Media is the creator of the FUNERAL Social Design Process which is the only full service social media strategy program crafted specifically for the funeral profession.

Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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