Signature Series Receives a ?Keeping It Personal? Award

February 16, 2011
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Signature Series based in Madison, Wisconsin, has won an Honorable Mention in the International Cemetery, Cremation and Funeral Association?s 2010 KIP (Keeping It Personal) Awards, recognizing the best in personalization in the cemetery, funeral service and cremation profession.

Created by the ICCFA Personalization Committee, the KIP program honors recipients in five categories. Signature Series was honored in the Innovative Personalized Product category.

Signature Series provides families with limitless personalization options on memorial products. Family photos and text may be applied to personalize virtually any casket, urn or vault. Ideas that reflect their lifestyle, a passion for a favorite sports team, a religious viewpoint or a branch of service they so proudly served are a few of the options clients have chosen to appear on products.

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The ICCFA?s 2010 KIP Awards contest drew 52 entries from across North America and abroad. Marketing and communications professionals from outside the cemetery and funeral service profession performed the judging.

Judges were impressed with the creativity and compassion displayed by Signature Series. One judge commented that the company presents ?an affordable option for personal products and I?m sure the families really appreciate the attention to detail.? Another judge described the product as ?the ultimate in personalization of caskets or urns.?

?We were extremely pleased with the broad range and high quality of entries to the KIP Awards program this year,? said Steve Bittner, chair of the ICCFA?s Personalization Committee. ?The staff at Signature Series demonstrate a strong commitment to personalization, to serving the community and to providing caring, meaningful services to families in their time of need. They are true leaders within our profession and are very deserving of this prestigious award.?

All KIP Awards recipients will be recognized at the ICCFA 2011 Annual Convention & Exposition, March 8-11 at Mandalay Bay Resort & Casino in Las Vegas, Nevada, and in ICCFA Magazine.

Founded in 1887, the ICCFA is the only international trade association representing all segments of the cemetery, cremation funeral and memorialization industry. Its membership is comprised of over 7,500 cemeteries, funeral homes, memorial designers, crematories and related businesses worldwide.

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