Are you giving Pet Parents the option to say ?good-bye??

November 17, 2010
Advertisement

imageI had a wonderful opportunity to address the Mid-Atlantic Funeral and Cemetery conference last week in Atlantic City. A great group of business people and a fabulous conference!

As I prepared to take the stage ? I followed Maureen O?Brien. ?Mo? addressed the audience on the topic of creating an experience for a family by marketing to them the ?opportunity? to say good-bye. As I listened to her speak, with every point that she made as to the benefit in giving families these opportunities, I couldn?t help but think ?our beloved and precious pets? every time she mentioned these rituals that families want for their ?loved ones.?

As a pet parent, and much like other pet parents who proclaim ?our pets are family members,? I, too, want this opportunity. Just because my ?family member? has four legs and fur does not make them any less of a love to myself and others like me.

Advertisement

As I addressed the group, I talked about other large companies who have jumped into the pet space with their businesses. From the likes of Polo Ralph Lauren who makes it widely known that ALL of their stores are pet friendly with treats and designated dog walkers to the Fairmont Hotel chain where animals are on staff at the majority of their properties, these businesses have clearly seen the benefits of acknowledging ALL types of family members by allowing pets to be a part of either a shopping experience or a hotel-stay experience. Clearly, they have figured out if a consumer can share this experience with their pet, or a pet, they will most certainly be a more loyal and satisfied customer!

Being in the funeral biz, this quote is priceless and oh-so-true ? ?People bury people because they have to. People bury pets because they get/want to.? Are you allowing YOUR families this opportunity to say ?good-bye?? They want this service,? will you give it to them or will it be someone else?

CDFuneralNews

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
CDFuneralNews
Advertisement

You may be interested

2 Business Visionaries Explain How to Sell Memorial Products
Cremation
233 views
Cremation
233 views

2 Business Visionaries Explain How to Sell Memorial Products

Justin Crowe - September 18, 2017

Last week, I got an unbelievable opportunity to speak with two modern business thought leaders about selling memorial products -…

NFDA Congratulates 2017 Best of the Best Award Recipients
Funeral Industry Press Releases
33 views
Funeral Industry Press Releases
33 views

NFDA Congratulates 2017 Best of the Best Award Recipients

CDFuneralNews - September 18, 2017

Brookfield, Wis. – The National Funeral Directors Association (NFDA) is pleased to announce that the following funeral homes have earned…

Life Celebration, Inc. Introduces A New Addition to Training and Development Team
Funeral Industry Press Releases
17 views
Funeral Industry Press Releases
17 views

Life Celebration, Inc. Introduces A New Addition to Training and Development Team

CDFuneralNews - September 18, 2017

North Wales, PA- With great excitement, Life Celebration, Inc. announces a new addition to their training and development team. Massachusetts-based,…

Comments