NFDA Attendees ?Paw? Their Way Into Pet Loss Presentation
Wow! The NFDA 2010 convention in New Orleans this past week was an incredible event! From the attendance to the accommodations ? there sure was excitement in the air.
Mid-week, attendees filled the room to hear about one of the hottest topics in the death industry ? pet death care services. While I?ve been speaking on this topic for 5 years, the room was still packed with those interested in hearing about these services. When I asked the attendees how many of them were already in the business of serving pets, very few hands were raised. When I inquired as to how many are anticipating adding these services to their existing human death care business, numerous hands went into the air.
The session was lively ? it was challenging to the listener ? and it was intriguing! The biggest challenge was in the ?view? of the business model. As a pet loss business owner, I challenged the group to look at the creation of their pet loss business in a different way than what they are seeing in the market ? DO NOT follow what they are seeing with 95% of the other pet loss businesses out there. The bottom line – a pet loss business DOES NOT have to rely on the veterinary industry as their sole lead source.
My permission to the group ? do your pet loss business in the way that you handle your human loss business. Create the same type of experience for the pet parent family that you create for a human family as they honor their loss.
I?m going to say it again ? don?t follow when you create your pet loss business. Be a leader. After all, it truly is what your pet parent families want ? and deserve.
Latest posts by CDFuneralNews (see all)
- Homesteaders: A Deep Dive | FUNERAL hustle 012 - September 14, 2017
- FrontRunner Professional Announces Ultimate ‘DIY’ Funeral Home Website Platform - September 14, 2017
- Matthews Aurora Funeral Solutions Shares Integration Update - September 14, 2017
You may be interested
Homesteaders: A Deep Dive | FUNERAL hustle 012CDFuneralNews - September 14, 2017
Ryan heads to Homesteaders Life Company HQ to discuss their future partnership with Homesteaders and why and how this partnership…
FrontRunner Professional Announces Ultimate ‘DIY’ Funeral Home Website PlatformCDFuneralNews - September 14, 2017
Today FrontRunner Professional announced the release of it’s brand new website platform, marking a major change for the entire death…
Matthews Aurora Funeral Solutions Shares Integration UpdateCDFuneralNews - September 14, 2017
PITTSBURGH, PA -- Matthews Aurora Funeral Solutions today announced an update of key activities for its ongoing integration of Aurora…